About minimum budgets

30/11/2019

We require you to meet a minimum budget to help us try to deliver your ad consistently. Minimum budgets are calculated as a daily amount, but apply whether you're using a daily or lifetime budget. If, for example, you're using a lifetime budget for an ad that's going to run for five days, the budget must be five times the minimum daily budget.

Notes:
  • The minimums are listed in USD. Convert them to your currency for an accurate number for your situation.
  • If your bid strategy uses a cap or cost target, your daily budget must meet the requirements listed below and be five times the amount of your cap or cost target.
  • Minimum budgets are based not only on your currency, but on the event that you choose to be charged for. Learn more about this choice.

An ad set or campaign with a budget in one of the following currencies (USD, AUD, CAD, SGD, JPY, NZD, TWD, EUR, CHF, SEK, HKD, GBP, ILS, NOK, KRW, DKK) is required to meet the following minimums:

  • If it gets charged for impressions, its daily budget must be at least $1 a day
  • If it gets charged for clicks, Likes, video views or post engagement, its daily budget must be at least $5 a day
  • If it gets charged for low-frequency events such as offer claims or app installs, its budget must be at least $40 a day

An ad set or campaign with a budget in other currencies is required to meet the following minimums:

  • If it gets charged for impressions, its daily budget must be at least $0.50 a day
  • If it gets charged for clicks, Likes, video views or post engagement, its daily budget must be at least $2.50 a day
  • If it gets charged for low-frequency events such as offer claims or app installs, its budget must be at least $20 a day

* Nguồn: Facebook