App event optimisation

App events are the actions that people take while using your app. With App Event Optimisation (AEO), you can use any of Facebook's 24 standard app events to optimise your ads to reach people who are most likely to perform certain actions within your app. To use App event optimisation, make sure that you've installed the Facebook SDK and app events on your app.

Using app events for AEO can help you increase both installs and in-app actions at the same time within a single App Install ad campaign. For example, let's say you wanted to run a campaign to get people to download a new gaming app, but you wanted to make sure that the people who downloaded the app would also play and enjoy the game. Using AEO, you could optimise your ads for an app event such as Achieved Level, so your ads would be shown to people who were likely to download your app and also achieve a new level within the game. You could also optimise for in-app purchases using the "Purchased" app event in AEO.

Using app events for analytics and Custom Audiences

You can also track app events in order to understand how people are interacting with your app, measure the performance of your Facebook mobile app ads and to reach certain people who use your app by creating Custom Audiences. You can track any of Facebook's standard app events or create your own custom app events for tracking.

For example, if you want to engage people who have downloaded your app and added an item to a basket within the app, but have not made a purchase, you would add the "Added to Basket" app event to your Facebook Analytics setup in order to track people who have added items to a basket but not purchased them. Once you've set up your app to track these events via the Facebook SDK, you can create a Custom Audience and target your ads to people who fall into that category.

With Facebook mobile app ads, you can optimise your ads for, and track your ad performance based on, these standard app events:

• Achieve level
• Add payment info
• Add to basket
• Add to wishlist
• Complete registration
• Complete tutorial
• Contact
• Customise product
• Donate
• Find location
• Initiate checkout
• Purchase
• Rate
• Schedule
• Search
• Spent credits
• Start trial
• Submit application
• Subscribe
• Unlock achievement
• View content

Learn more about installing the Facebook SDK and app events.

You can also take a free Facebook Blueprint course to learn more about how app events work with the App Installs objective.

* Nguồn: Facebook