Measure your results

Once your ad is active, you'll be able to see:

• the number of website clicks your Page has received;
• the total number of people reached in the Promotions section

If you're interested in tracking conversions, you can promote your website in the ad creation process. There, you'll find more advanced options for setting up ads.

View your results

To see how your Get more website visitors promotion is performing on desktop:

1. Go to the Page associated with your promotion.
2. At the top of your Page, click Promotions.
3. Find your promotion in the Recent promotions on [your Page] section.
4. Click View Results for your website promotion.

Optimise your next Get more website visitors promotion

• Try targeting different demographics. For example, if you targeted your ad to both men and women but found that the majority of your engagements came from women, then you might want to try targeting just women in the future.
• Try targeting people who look similar to your current customers: Lookalike Audiences can help you reach new people who are likely to be interested in your business because they're similar to your existing customers. Lookalikes are easy to create. You can create them based on the people who already like your Facebook Page, or upload a customer list and create lookalikes based on that. Learn more about Lookalike Audiences.
• Reach people near your business: If you have a brick-and-mortar location and want to drive engagement from people nearby, make sure that you target locally. You can target people within a set radius (e.g. 25 miles) around your business.
• Narrow your audience: The people in the audience that you create are eligible to see your ad, but your budget influences how many people will actually see it. When your budget is too low for the size of your audience, it can make it hard for your ads to compete with other advertisers who can spend more money to reach the same audience. As a result, your ad may reach even fewer people than we predict. To fix this, try creating a new ad with a more tightly focused audience. For example, you may want to limit your targeting to specific locations where you know your customers are. Your budget may not stretch as far if you try to target entire regions or countries.
• Don't run the same ad for too long: Ads that run for longer than a week or so tend to decline in performance, even if they were initially very successful. We recommend creating a new ad with a new image or text about once a week.
• Test different creative: If you can, try testing different types of creative. For example, a high-quality video may drive stronger performance than an image.
• Create different ads: You can create many different types of ads from your Page. For example, if you're looking to get more engagement on your Page through likes and comments, you may want to promote your Page instead of your website.

More resources

• About promoting your website
• Create Get more website visitors promotions
• Manage Get more website visitors promotions

* Nguồn: Facebook