Promoting your website allows you to drive traffic from your Facebook Page to your website, a specific product, event or service on your website. When you promote your website, you'll have the option to send people to a specific URL, as well as choose your call-to-action button.

There are two types of website ads that you can choose:

• Get more website visitors: This ad focuses on reaching a general audience of people to your website and can help with brand awareness.
• Get more website purchases: This ad optimises for online sales by reaching an audience of likely customers. Learn more about the Get more website purchases ad.

Why promote your website?

Promoting your website is a good option if you want to increase traffic on your website, or drive customers to specific products, events or price listings on your website.

Features of promoting your website

• Carousel ads: You can create a carousel-format ad when you promote your website. These ads can have multiple images, and each image can have its own headline and click-through link. If you have multiple products that you'd like to showcase in a single ad, this might be the right ad choice for you.
• Facebook pixel: The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Learn how to add a Facebook pixel to your website ad.
• Targeting: Website ads can be shown to the audience of your choosing. You can define a new audience based on things such as location, interests and more. You can also create a Custom Audience based on contacts you already have or a Lookalike Audience based on people who've already shown interest in your Page.
• Many placements: Placements on Facebook represent where your ad will appear. Website ads can be shown on the Desktop News Feed, Mobile News Feed and Instagram. Learn more about Facebook ad placements.
• Customisable budget: The amount you pay to promote your website is up to you. You can select a pre-populated budget or set a custom amount. Website ads require a minimum budget of $1 a day.
• Scheduling: You'll set the amount of time you want your ad to run. You can choose from a custom duration (e.g. 7 days) or set a custom end date.

Take a look at this advertiser success story to learn more about how a company was able to increase registrations for their event by sending people to their website.

Learn more

• Create a "Get more website visitors" ad
• Manage "Get more website visitors" ads
• Measure and improve "Get more website visitors" ads
• About the "Get more website purchases" ad
• Create a "Get more website purchases" ad

* Nguồn: Facebook