How it's used

Cost lets you see how efficiently you achieved the objectives you set in your ad campaign. You can use it to compare the performance of different campaigns and identify areas of opportunity. If your goal is cost efficiency, consider cost per conversion, cost per click, cost per impression and cost per visit.

How it's calculated

Cost is calculated based on the cost data that you provide in a cost mapping import. Cost is provided automatically for Facebook and Facebook-owned platforms.

Related metrics

• Cost per conversion

Further reading

• About attribution
• About attribution models
• Analysing attribution results