How it's used

Cost per conversion shows how much you spent to generate a conversion or acquire a customer. Ideally, your cost per conversion goal should not exceed your conversion value, as that would mean you're paying more for a conversion than it is worth.

How it's calculated

This metric is calculated as cost divided by conversions.

Related metrics

• Cost per conversion
• Conversions
• Conversions per 1,000 impressions
• Click conversion rate

Further reading

• About attribution
• About attribution models
• Analysing attribution results