How it's used

Conversions per 1,000 impressions lets you see how efficiently your ads generate conversions from impressions. This metric can be especially useful if you are paying based on cost per 1,000 impressions (CPM).

How it's calculated

Conversions per 1,000 impressions is calculated as the number of conversions divided by the number of impressions, multiplied by 1,000.

Related metrics

• Conversions
• Click conversion rate
• Cost per conversion

Further reading

• About attribution
• About attribution models
• Analysing attribution results