Click conversion rate
30/11/2019
The percentage of conversions there were out of the total number of clicks.
How it's used
Click conversion rate lets you see which ad generates the most conversions after someone clicks an ad. If your goal is to generate conversions, you want this number to be higher.
How it's calculated
Click conversion rate is calculated as the number of conversions divided by clicks, expressed as a percentage.
* Nguồn: Facebook