Advertise a post on your Facebook Page or a post on your Instagram profile

30/11/2019

If you run a business Page profile or an Instagram business profile, you can now turn posts you make on your Page or Instagram into ads using Ads Manager.

Create ads out of Page posts

If you have an unpublished Page post or a post that's already published to your Page, you can turn the Page post into an ad.

To turn your Page post into an ad:

Go to Ads Manager.
Click and choose Page posts from the menu.

Select the Page and tick the box next to the post you want to promote, then select the Actions drop-down.

Click Create Ad. You'll be prompted to select the ad account and the campaign that you want this ad to be a part of. Keep in mind that you can create a new campaign for the ad.
Click Create. This creates a draft of your ad in Ads Manager, where you can then update details such as your creative, audience, budget and schedule.
To publish your changes, click Publish.

Create ads out of Instagram posts

If you have an Instagram post that has already been published on your business profile, you can turn that post into an ad as well. You can promote organic single video and single photo feed posts on your Instagram. The following objectives are available: Brand Awareness, Post Engagement, Reach and Video Views. Branded Content posts are not currently supported.

To turn an existing Instagram post in an ad:

Go to Ads Manager.
Follow the steps to create an ad using Guided Creation or Quick Creation.
When you get to the ad level, choose Use Existing Post, then select your Instagram business profile (make sure you choose the Instagram profile that has the post you want to promote):
Next, select the Instagram post you want to promote in the Select a post drop-down:
Finish creating your ad and click Review. This will save your ad as a draft.
Once you've reviewed your campaign, ad set and ad, click Publish. You're all set; your Instagram post has now been promoted as an ad.

* Nguồn: Facebook