There are many reasons why creating a Facebook Page is beneficial for the success of your business. Facebook Pages allow businesses to develop their brand, grow their audience and start conversations with customers and people interested in learning more. To create a Facebook Page, you'll need to already have a personal profile. This is because only people with profiles on Facebook can create or have a role on Pages. If you're still not sure whether a Facebook Page is right for you, read this top list of reasons why businesses should adopt Facebook Pages.

It's free

It's free to create a Page for your business. All you need to do is follow the steps for creating a Page and decide how you'd like to use your Page to interact with people and customers on Facebook. Once your Page is created, you can get access to many free features such as Messenger, Page Insights, publishing tools to help you manage your Page and much more.

Your competitors are already using Pages

With 65 million businesses using Pages on Facebook, it's likely that your competitors are already using Facebook as a marketing tool to grow their businesses and brands.

Humanise your company

Creating an online presence for your business helps you build social connections with your audience and drive real business results. With a Facebook Page, you can curate the tone, style and personality of your business. You can also showcase your brand through photos and video through posts or Page Stories, or share personal epithets and engage in one-to-one conversations through comments and messaging. Putting a face to your business through a Facebook Page reminds your audience that it's run by real people.

Learn about your target audience

As a business, you probably care deeply about your core audience – the customers who care most about what you have to offer. With a Facebook Page, you can learn even more about your audience and find more people like them.

When you create a Page, you can chat with customers directly through comments on your posts and through Messenger. You can also see what customers are saying to each other. Gathering this feedback may help inform your business decisions and the content you share on your Facebook Page. Better yet, you can use your Page's Insights to understand the actions that people take on your Page, such as how often they like, comment on and share posts. You'll also have access to aggregate data about your audience's demographics, such as age, gender and location.

Build your community

With a Facebook Page, you have the opportunity to engage your community. You can post about the newest products or services that your business is offering, organise contests or run Facebook ads. You may also want to offer incentives or discounts or simply ask your audience to provide reviews or feedback through the comment section of a post.

Try posting testimonials from your biggest fans or customers for others to see so they know that real people are out there who also love what your business offers. By sharing endorsements from your audience, you may build authenticity and trust for your brand. Take a look at more Page post ideas.

Strengthen customer relationships

Growing customer loyalty is key for many businesses. A Facebook Page may help you build and maintain the loyalty you promise to your customers and the loyalty you desire from them in return. With a Facebook Page, you're able to stimulate your community of followers through ads you create, the testimonials you share out and the conversations you facilitate. Further strengthen your relationships with your audience by earning a Very responsive badge. Pages also make it easy for customers to book directly with you for all appointments, so you'll be able to communicate and manage business directly with the Appointments on Facebook tool.

Expose your brand

Exposing your brand on Facebook helps you increase awareness of your business. Whenever someone likes, comments or shares something from your Page, their friends may see that they engaged with it and may in turn go on to interact with your content or seek out more information about your business. As your brand awareness grows, learn about how much time you'll spend managing your Page..

Drive traffic

A Facebook Page can help you drive traffic to other sites you care about, such as your website. You can add your website to your Page's About section and create posts on your Facebook Page with links to relevant pages on your website, such as blogs, newsletters and more. Your Page may also be indexed by Google, meaning it can appear in Google's search results when people are looking for your business. To help make sure that your Facebook Page is easily findable, link your Facebook account from your website and any other online resources you offer.

Act on insights

Once you have around 100 fans on your Facebook Page, you should start monitoring your Page Insights. Page Insights offer a wealth of information about how people interact with your Page and engage with your posts. You'll also get access to demographic info. You can use these insights to make strategic choices for your business. For example, you can use the information you find to identify the types of posts that your audience is most likely to interact with and tailor your message accordingly.

Leverage competitor insights

Since Facebook Pages are public, you can view what other businesses are doing on Facebook and the techniques they're using to reach their audiences. In the Insights tab on your Page, you can even add specific Pages that you want to watch and see the number of times they're posting each week, the number of likes their Page has and more.

Unlock the power of Facebook advertising

Having a Facebook Page is a prerequisite to being able to advertise on Facebook. Facebook Pages are free and provide you with a place to create and manage ads. Facebook ads are a great way to grow your brand and audience on and off Facebook and within your budget. Facebook ads can appear on Facebook (e.g. mobile and desktop News Feeds), Instagram and Audience Network. Where you place your ads, the creative, targeting, budget and schedule of the ads you run is up to you.

You'll have access to other Facebook advertising tools to help you understand what you're getting in return from each ad you run. Additionally, Facebook advertising makes it easy to optimise your advertising efforts to ensure you're creating quality ads that help you reach even more people as your business grows. Learn how to create ads from your Page.

What to do if you created an event, group or profile instead of a Facebook Page

Facebook offers many tools to connect with the different communities that you care about. We recommend looking at the differences between profiles, Pages, groups and events so that you can make sure you're choosing the right option for you. If you accidentally created an event, group or profile for your business, there are some steps you can take to transition to a Page.

If you've decided to transition to a Facebook Page and are using another asset, here are some recommendations:

1. Write a status on the profile, group or event you created that says you have a new Facebook Page for your business and ask people to go and like the Page to continue receiving updates and information from you.
2. Share your Page to your personal timeline and ask close friends if they'll like and share it. Doing this may help you grow the audience for your new Facebook Page faster.
3. Once you've built momentum, gaining likes and followers on your new Page, deactivate your initial profile, group or event, so your followers go to one place for your business.

Create a Facebook Page to reach new people and learn about more free tools to grow your business on Facebook.

* Nguồn: Facebook