Post ideas for Pages
There are free ways to keep your Page active even if you don't have a particular promotion or post in mind. The more often you post, the easier it'll become to quickly create posts for your Page. You'll get the most out of your Page when your audience sees that you're active and engaging. This means that anyone who visits your Page should see a post that is both:
- Recent: New and frequent posts tell your audience that you're active, legitimate and care about them as customers. Old or expired posts could imply that your business isn't active or investing the time to drive business value.
- Personal and meaningful: The more relatable your content is, the more you'll be able to connect to your audience. When potential customers see that you're posting content that matters to them, they could be more likely to become fans of your Page or trust your business.
Reflect your current call-to-action button
If you have a call-to-action button set on your Page, write a new post that highlights it. For example, if your current CTA is Book Now, you would write a new post letting your audience know that there are still openings available for them to book and that they can book directly by clicking your CTA. Learn how to add a call-to-action button to your Page
Run a competition or giveaway
A possible way to encourage more likes, comments and shares is to announce a competition or giveaway that incentivises people's participation. At the end of the week, pick a winner from the group of people who shared your post and congratulate them in an entirely new post. Consider announcing a future contest or giveaway that your audience should stay tuned for.
Share fan testimonials
It can be exciting and uplifting when people say kind words about what you do. Share some in moderation so that the rest of your audience can celebrate with you.
Crowdsource feedback
One way to generate feedback on your products, services or business in general is to leverage feedback from your Page fans. The added benefit is you might choose to use this feedback to improve your business, generating more transparency and openness with your audience as you create brand trust.
Ask your audience to make a choice
A fun method to engage with your audience when you don't necessarily have something business-specific to share is to ask your audience to make a choice, pick a favourite or decide between two things. When you set up your fans with a friendly "this or that" question, you can spark an interest that invites them to respond. Learn more about how you can grow your Page audience.
Pose a question
A simple way to start a dialogue with your audience is to ask them a pointed question, such as how they're feeling that day or what weekend plans they're excited for. When your audience relates to the questions you ask and you leverage their interests and needs, they may feel more inclined to respond and generate threads on your posts.
Share industry news
Sharing news from your industry will communicate to your audience that you don't just care about promoting your business, but that you also care about keeping your Page fans informed about current topics that are relevant to them.
Celebrate a holiday
Holidays, either nationally recognised or trending on social media, are opportunities for your Page to contribute to the celebration with a Page post of your own. Best Friends Day or Pet Day, for example, are all light-hearted openings to celebrate common interests amongst your audience. These celebrations may vary depending on where you're located.
Note: If you're unsure whether your post is appropriate for Facebook, take a look at Facebook's Terms of Service.
Boost your best posts
If you posted something to your Page that received a lot of comments, likes and shares, it's probably because it was personal or meaningful to your audience. Try boosting that post to reach a wider audience and connect with potential customers that haven't been to your Page yet. To see how your boosted post is performing, go to the Promotions tab on your Page to view results. Learn more about Promotions tab.
Interested in learning more?
* Nguồn: Facebook