Why you should use Messenger for your business
30/11/2019
About Messenger
More than two billion messages are sent between people and businesses every month on Messenger, both automated and people-initiated. You can use Messenger to reach people at scale, then continue to interact with each of them individually. Whether your customers want to learn about a new product or need to resolve an issue, you can tailor your interactions to meet specific needs and get closer to your business goals.
Benefits of using Messenger
- Build customer relationships: Have conversations with people directly from your Facebook business Page, answer questions or concerns from your customers privately about your business, their orders or anything else and let people know when you're available to answer their messages and Page comments and messages.
- Whenever, wherever: Turn messaging on when you're ready to start receiving and responding to messages; enable messaging on your Page so that customers can start conversations with you.
- Send the right message: Take a look at your customer information cards to review information on your customer before responding. The context shows you their local time, where they live, order history and more to help you tailor a message that's appropriate for them.
- Convenient access to messages: Access your messages and conversations when you open the app and turn on free push notifications on your phone or tablet, so you see each message as soon as it arrives.
Features of Messenger
- Instant replies: Turn on instant replies to send an automated reply to anyone who messages your Page. This feature can be used to greet customers and thank them for contacting you before you can respond personally.
- Welcome greetings: With a Messenger greeting, you can set a custom greeting to appear when someone begins a conversation with your Page for the first time. This greeting appears before any messages are sent and can provide any information you want people to have before they message you.
- Away messages: Whenever you're away from your computer or phone, you can turn on away messages to let customers know that you'll respond soon. This helps you keep your responsiveness rating and set expectations with your customers.
- Very responsive badges: Customers appreciate when a business is available and responsive to their questions and product enquiries. When you earn the very responsive badge, you indicate to anyone who comes to your Page that you have an established and recognised commitment to customer service.
- Saved replies: Saved replies allow you to write, save and re-use messages. Saved replies can be useful for commonly asked questions such as your hours, email address or phone number.
- Send customers into a Messenger conversation: Use click-to-Messenger ads in Ads Manager to reach people at scale, then continue to interact with each of them individually using live chat or a bot for Messenger. Generate leads, answer questions, drive transactions and offer support.
Note: Messenger is available on iOS, Android, Windows Phone and some feature phones. To get the app, go to fb.me/msgr or visit the app store on your phone or tablet.
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* Nguồn: Facebook