Tips to generate more Page engagement
Businesses, organisations, charities, public figures and more connect with their fans and customers through Facebook Pages. One of the greatest values of a having a Facebook Page is that it's free to post and interact with your audience.
If you already post to your Page but are looking for tips to make sure that you're connecting with your audience as often as possible, the following guide has suggestions to keep your Page active and engaging.
Post when your fans are online
It makes sense that you'd see more engagement on your Page posts when your Page fans are online, so you should go to your Insights to look at when your audience is most active. If you notice that your audience is engaging with your content during your non-work hours, it's likely because they're located in a different time zone. For example, if you have a lot of Page fans in a different country, you'll want to make sure that you're posting at a time when they're awake and active. If the time difference is difficult to manage, you can always schedule posts.
Adjust your post frequency
Posting in moderation is a good idea to ensure that you're not under or over serving your audience with Page posts. You may not see a high level of engagement on a post if you've already posted a few times earlier that day. Likewise, you'll probably appear inactive to your audience if you aren't posting enough. Review how often you're posting to your Page and decide whether you should try posting more or less frequently. Whatever cadence works best for your business, create posts that are engaging and meaningful and publish them when engagement is highest.
Respond to everyone
If your Page fans are engaging with the content you post, you should respond to them. People notice when businesses take the time to respond to them in the comments, and they'll be more likely to keep engaging with your Page if they know they'll be met with interaction in return. If your business often talks to people in Messenger, you can set up instant replies to let people know that you'll get back to them soon or to thank them for contacting your Page. Learn how to earn the Very responsive badge for your Page or why you should use Messenger for your business.
Use photos, videos and other visuals
Meaningful interactions between businesses and their customers is a cornerstone of business success on Facebook. Posts are likely to receive more likes, shares and comments when they're accompanied by photos, videos or interactive elements such as polls. Visuals are a helpful tool to grab people's attention and keep their interest. Pictures can make your business appear more friendly and inviting. You also don't need to use professional or stock photos for your posts, as original photos or ones taken from your mobile camera can feel more personal and relatable. Next time you're boosting a post on your phone, try our video effects tool which automatically creates an eye-catching animation from your images.
Cross-share your content
If your business exists on other platforms such as Instagram or Twitter, you can cross-share your content to Facebook so you don't have to recreate the same post. This also gives you insight into how your posts perform in different online spaces. For example, your Instagram audience may be interested in different content to your Facebook audience, and your Insights can help you understand what's most meaningful to each. Learn how to link your Instagram account to your Facebook Page.
Add a call-to-action button
Calls to action help drive people from Facebook to take actions that are important to your business. Choose the right Page template and call-to-action button at no cost, to drive the outcomes most important to your business. You can add CTA buttons that drive people to Learn More, Contact you through Messenger, Shop Now, Book a Service and more. Learn how to add one to your Page so your audience can easily connect with you and your business.
Use Page Stories
Page Stories are similar to Instagram Stories, allowing you to share content that represents your brand or business directly from your mobile device. Stories is a way for Pages to engage their audience in a more frequent, authentic and casual way to develop deeper connections.
Become verified
People are more likely to conduct business with Pages that are verified because it lets people know that an organisation is authentic. Look into getting your account verified if you meet criteria.
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* Nguồn: Facebook