After creating your Page, there are some free features that you'll want to set up straight away so that you can start connecting with new and existing customers and Page fans.

What to set up first

Start by giving your Page a profile picture and a cover photo that best represent your business. To add additional information, click About below your Page's profile picture and then click Edit Page info. Now add the following to your Page:

• Description: Click + Edit about to add a short description to your Page. Keep your description brief (one to two sentences).
• Contact info: Add a phone number, website and email address. People who visit your Page can access this information to get in touch with you.
• Location hours: If your business or organisation has a physical location, consider adding an address and business hours so that people know when and where to visit you.
• About and Story: Let customers know what your business is all about and share the story of how your business came to be. In the About section, click + Edit story to add a story to your Page. If you want to share additional information about your business or organisation, consider adding a story. Stories can include information such as when your business was founded, what you specialise in, your mission and much more.

Optimise your Page

• A custom template: You can update the layout of your Page to best match your business type or goals in your Page Settings. You can choose templates for venues, non-profits, politicians, restaurants, shopping, services and more. You can view details about each of the templates from your Page settings and update to a new template if you choose. Learn how to view and update your Page's template.
• A unique username: It's easier for people to find your Page in search when it has a unique username. Pages with usernames can also create custom URLs that let people quickly visit and message them. Learn how to add a username to your Page.
• A call-to-action button: A CTA button is a great way to drive people who visit your Page to take an action that you care about, such as booking a service or getting in touch with your business. Call-to-action buttons appear prominently at the top of your Page or at the bottom when viewing on your phone. The buttons are easy to add and can help you drive real business results. You can change your call to action at any time. Learn how to add a call-to-action button to your Page.
• Create a group: Groups provide a space to communicate about shared interests with certain people. You can create a group for your business to connect with specific people.
• Set up messaging: Your business will have access to Messenger after your create your Page, so you can interact and respond to messages from customers. You can set up instant replies so that anyone who sends you a message gets an automatic response letting them know that you'll get back to them shortly. You can also set up an away message for any time that you're not available on Messenger because you're away but want to let people know you'll get back to them soon.

Tip: Strive to get a "Very responsive to messages" badge added to your Page. This lets people know you can be reached easily through Messenger and may improve the credibility of your Page. Once you have this badge, do your best to keep it by getting back to your followers quickly. Learn how to get this badge.

• For services businesses: Start by making sure that your Page is using the Services template. Add a Services menu so people can browse your offerings. Make sure that Recommendations are turned on so customers can review your business. If your business accepts appointments, consider setting up Appointments on Facebook to manage your appointment calendar directly on Facebook and allow customers to book directly from your Page.
• For Restaurants: Start by making sure that your Page is using the Restaurants template. Then add a menu to your Page so people can see what you serve. Make sure that Recommendations are turned on so customers can review your business.
• For retail and e-commerce businesses: Start by making sure that your Page is using the Shopping template. If you would like to showcase and sell products directly on Facebook, add a Shop section to your Page. If you primarily sell your products via a third-party website, you can also update your Page action button to drive traffic to your website, and add a Facebook pixel so you can track conversions from your website.

Start engaging your audience

• Write a welcome post: Create a welcome post for your Page that includes details about your business and why people should like your Page. Provide information about what you'll share to your Page, such as special offers, updates about your business and more. Learn how to create engaging posts.
• Pin your welcome post: After creating your welcome post, you can pin it to the top of your Page so that it's the first thing people see when they visit. The pinned post remains at the top of your Page until you change or remove it. Learn how to pin a post.
• Share meaningful content: It's important for your Page to be active and engaging so that your audience knows you're a legitimate business that cares about interacting with them. If you aren't sure what you should share on your Page, see more Page post ideas.
• Use Page Stories: Page Stories is a free way to let you share pictures and short video segments that bring your audience on a journey from start to finish for anything that you might be working on or experiencing. This shares with your followers a meaningful look behind the scenes of your business. Learn more about the benefits of using Page Stories.
• Events: Create Events on your Page to build community around your business and drive foot traffic into your establishment.
• Make a job post if you're hiring: Post job opportunities on your Page for free. Potential applicants can see your job post on your Page in the Jobs bookmark or through Marketplace, and they can learn more about your business before applying so you get informed applicants. Take a look at more job post best practices.

Haven't created a Page yet? Learn how to create your Page. Once you've finished, come back here for help setting up your Page and how to start building your presence on Facebook.

Not what you're looking for?

• Review popular help articles for Pages
• Edit your Page and Page settings
• Fix a Page problem

* Nguồn: Facebook