About Facebook Pages
Facebook Pages allow businesses to develop their brand, grow their audience and start conversations with customers and people interested in learning more.
About Facebook Pages
A Facebook Page is a free public profile specifically designed for businesses, brands, celebrities, causes and organisations. Unlike personal profiles, Pages do not gain friends as you would with a profile, but fans, who are people who choose to like and follow your Page.
A Page includes features such as cover photos, News Feed, photos and video sharing, and more. You can customise your Page to fit the needs and aesthetic of your business with templates and tabs, Call-To-Action page buttons and more. When you're ready, you can use your Page to unlock the power of advertising. Learn how to create a Facebook Page.
Benefits of Pages
- It's free: Facebook Pages are free to set up and manage, and your Page is designed to look great on both desktop and mobile.
- Connect with customers: More than 1 billion people use Messenger, automatically integrated with every Page, to connect with a person or business every month and more than 1.1 billion people use Facebook on mobile every day.
- Improve your Page: With Page Insights, you can view reports on how people are responding to your Page. These results will help you make changes to improve your Pages.
- Regularly updated help content: Review getting started courses, optimisation guides, troubleshooting FAQs and more to help you grow and manage your online business presence on Facebook. Learn how view your Facebook Page insights.
Features of Pages
- Appointments on FB: Appointments on Facebook is a free tool for businesses to manage their appointments directly from their Page. With Appointments on Facebook, businesses can enable customers to book appointments with local service providers directly on Facebook, reference their record of appointments and manage their calendar at any time.
- Stories on FB: Similar to Instagram Stories, Page Stories let you share pictures and short video segments that bring your audience on a journey from start to finish for anything you might be working on or experiencing. This shares with your followers a meaningful look behind the scenes of your business. Learn more about the benefits of Page Stories.
- Messenger on FB: More than 2 billion messages are sent between people and businesses every month on Messenger, both automated and people-initiated. You can use Messenger to reach people at scale, then continue to interact with each of them individually. Learn more about why you should use Messenger for your business.
- Management support: To ensure that you don't miss a message and all of your customers are acknowledged promptly, take advantage of features such as instant replies and away messages.
- Page credibility: When you earn a "Very responsive" badge for your Page, people who follow you or are considering your business will see that you've been recently active and engaging.
- Advertising on Facebook: Build an audience for your Page by promoting it to the right people. Learn more about the benefits of advertising on Facebook, Instagram and more.
What do I have to pay for?
The only feature of Pages that isn't free is advertising. While posting to your Page is free, running ads are done with a budget that you set. When you're ready to start advertising, you'll tell us how much you want to spend, then we'll try to get you as many results as possible for that amount. You can boost a post from your Page or create ads in Ads Manager. Learn the difference between boosted posts and Facebook ads. Not sure if you should advertise? Learn more about when you should consider advertising on Facebook.
How to access your Page
To find your Page, click the drop-down arrow at the top right-hand side of the screen. Under Your Pages, select the Page that you want to open.
Note: If you've moved your Page into Business Manager, you'll only be able to manage your Page from within Business Manager.
Looking for more help?
* Nguồn: Facebook