Businesses are more successful when they understand how their ads perform and the value they get from them. Rather than try to view ad performance independently from one another, you can go to the Promotions tab on your Page where you can view all of your ad insights in a centralised space. By viewing your ad results and insights in aggregate, you can better manage all current and previous ads and explore opportunities to improve them.

What the Promotions tab shows

In your Promotions tab, you'll see an overview of all of your advertising-related content, both live and complete. You'll have access to a performance summary, as well as specific information about each ad and how they compare against other ads that you're running or have previously run. You'll be able to see:

• Which ad is high-performing that would be worth boosting
• The target audiences that respond most favourably to your content
• New products or capabilities to further grow your business
• Actions available to help you drive business growth off Facebook
• Insights about the audiences found in your Promotions tab

Boosted post insights

As boosted posts are considered to be ads, all insights for every ad or boosted post that you create from your Page will be visible in your Promotions tab.

At the bottom of your recent ads summary in the Promotions tab, you'll see an option to boost a post. Click the blue Boost Post button to connect with new people and generate more post engagement. Learn more about boosting posts. For ads that you create through Ads Manager, go to Ads Manager to view their insights.

Learn more about Page ad types or how to better understand your Page insights.

* Nguồn: Facebook