Connecting with more people and tapping into the most relevant target audiences for your ads is a key component to business success on Facebook. Audiences is free to access directly from your Page under the Promotions tab. In Audiences, you'll be able to create new audiences and manage your current audiences.

Access to Audiences will complement your ad insights, where you can see how each ad you run from your Page is performing. With insights, you can:

• Understand how people are engaging with your ad, such as likes, comments and shares.
• View metrics about your ad performance, such as link clicks and overall ad reach.
• Learn which posts have the most engagement and see when your audience is active on Facebook.

Key features

In Audiences, you'll be able to view and edit the audiences you use for your campaigns. Audiences you'll have access to are:

• Demographics you've defined: You can manage audiences you've created and saved from previous boosted posts and other types of ads on Facebook. Although your potential reach is not exact, it will give you a rough estimation of how large an audience a group makes.
• People who you already know: Reconnect with people who have interacted with your content on Facebook before. This group is made up of people who have engaged with an ad of yours in the past that may find more content from your business meaningful. You'll be offered customer list uploads that you can create audiences around.
• Create ads with specific audiences: Create an ad directly from the Audience detail Page. The audience you select will default as the audience for your ad.

Learn more

• About Custom Audiences
• About Lookalike Audiences
• About the Promotions tab
• Best practices for customer data preparation

* Nguồn: Facebook