After you create or edit an ad there may be an issue that prevents the ad from being delivered. To check the status of your campaign, ad set, or ad, look in the delivery column in Ads Manager. The status Not Delivering can appear for multiple reasons, whether the ad, ad set or ad campaign has been turned off or has finished its scheduled course of delivery.

However, if there is an issue preventing the ad from being delivered, the sub-status will read Update required. For example, Updated required will appear if the ad contains an offer that has ended or the Page has been deleted. An error message will appear in Ads Manager explaining what went wrong.

To make your ad active again, you need to update the ad and fix the error:

• Page post can't be used: You are using a post which can't be promoted in an ad. Choose a different Page post to continue.
• Ad post is not available: The Facebook post associated with your ad is not available. It may have been removed, or you may not have permission to view it. Choose a different page post or get permission.
• Shared post can not be boosted: Shared posts can't be promoted. If you’re the owner of the original post, boost it directly.
• Offer has ended or expired: Your ad contains an offer that has ended or expired. Offers can't be updated, create a new offer and ad in a different ad set to continue.
• Page is unpublished for ad: The page running the ad is unpublished. Publish the page.
• Event has ended: Your ad contains an event that has ended. Edit the event.
• Missing product ID or product set is empty: The product being recommended couldn't be found because the inventory is unavailable, which means it may be empty, out of stock, or deleted. Check Catalog Manager to see if the advertised product is available.

Once you've made the necessary update you will have to manually toggle the ad set back to active.

Note: If you did not fix the issue and attempted to activate the ad, the ad may show as active but will reset to Update required again.

Learn more

• How to publish a page
• How to edit an ad

* Nguồn: Facebook