Tag your site for dynamic remarketing
To show dynamic ads to people who have visited your site, add the global site tag and dynamic remarketing event snippets with custom parameters to your website. This article is part of the dynamic remarketing for web set-up guide. It contains detailed instructions on how to set up your tag for dynamic remarketing. Read About dynamic remarketing for apps if you want to set up your app.
Get custom parameters for your business type
To get the specific custom parameters needed for your tag, read how to Use custom parameters for your business type.
Before you begin
Keep in mind that a remarketing list needs a minimum number of visitors in order for your dynamic ads to show, which means your website needs a minimum number of visitors.
If you're not familiar with your website's code, consider working with a web developer or someone with a technical background. You can also review common issues with code formatting.
The dynamic remarketing event snippet collects data, such as the IDs of the products or services that people viewed on your website, the types of pages viewed (such as shopping cart pages), and the total value of items. AdWords uses this data to show customized ads to your website visitors, and remind them about their visit to your site. Here's how to set this up:
The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose “previous” below. Learn more
- Sign in to AdWords.
- Click Shared library.
- Under "Audiences," click View.
- If you’re setting up remarketing for the first time, you’ll see several remarketing options. Under "Website visitors," select the “dynamic remarketing” option, then select your business type. This will add the required custom parameters to your remarketing tag code. If you select “Retail”, follow the instructions to link your Merchant Center and AdWords accounts.
- Click Tag details.
- Select and copy the remarketing tag code. This tag works on both desktop and mobile websites.
- Insert your custom tag to all your webpages, right before the closing