How businesses like yours are using Facebook lead ads
Businesses of all sizes and varying industries are using lead ads to find new customers who are likely to be interested in their products or services. If you're new to lead ads or haven't created lead ads on Facebook, here's some information that should help you decide if lead ads are a good option for your business:
Like other ads on Facebook and Instagram, you can create lead ads using ad creation. In addition, lead ads allow you to collect information from potential customers. The information you can collect includes, but isn't limited to, names, email addresses, phone numbers and much more. You can even ask people custom questions that you care about (e.g. Which products are you interested in?). Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information, making them a great way to identify potential customers and share relevant information with them in the future.
Even better, with lead ads, the contact form (or "instant form") that you ask people to fill in will appear natively on Facebook and Instagram. This means you don't need to worry about creating a form on your website.
Is my business a good candidate for lead ads?
It's likely your business could benefit from lead ads, but you should make sure lead ads will help you meet your business goals. If you answer yes to any of the following questions, then Facebook's lead ads are probably a great option for your business.
- Do you want to find new customers for your business?
- Do you want people to sign up or register for your service?
- Do you want people to sign up or register for something on your website?
- Do you want people to enrol in your programme?
- Do you want people to download a brochure or manual?
- Do you want people to share their interests?
What types of businesses find success with lead ads?
Many types of businesses find success with lead ads. Below, you'll find a list of business types that currently use Facebook's lead ads. Bear in mind that this list isn't exhaustive. If you aren't sure whether lead ads are right for your business, visit our lead ads help page to learn more about getting started with lead ads.
Types of industries using lead ads:
education, automotive, financial services, gaming, e-commerce, retail, consumer packaged goods (CPG), entertainment, media, professional services, business-to-business (B2B) and more.
If you're looking for tips on how to set up your lead ad to meet your business goals, take a look at the table below for ideas on setting up your lead ads.
| Business goal: What you want to drive with your lead ads. | Industries | Commonly requested user information | Common custom questions |
|---|---|---|---|
| Newsletter sign-up | All, especially entertainment and media | Email address, gender | Newsletter preferences (e.g. "How often do you want to hear from us?") |
| Enquiry/interest forms | Education, professional services, financial services | Full name, email address, phone number, company name, postcode | What's your desired field of study? When was your enrolment date? What type of legal service are you? |
| Applications, pre-orders, sign-ups | Financial services, e-commerce/retail, professional services | Email address, phone number, full name | Qualifying questions (e.g. "What products are you interested in?") |
| Sign-ups for deals, vouchers, offers | Retail/e-commerce | Email address, postcode, gender | What would you like to receive vouchers for? Select all categories that apply. |
| Registrations for events, conferences | Entertainment, B2B | Email address, phone number, full name | Event preferences (e.g. "Which speakers would you like to see?") What size is your company? What size is your sales team? What's your primary trade? |
| Contests | All | Email address, phone number, full name | Which product/flavour/category would you vote for? |
| Insurance quote | Financial services | Email address, phone number, marital status | Do you currently have [blank] insurance? When would you like to move? |
| Vehicle quote/car configuration | Automotive | Email address, phone number, postcode | What's the make and model of your car? What year was your car manufactured? What's your car's annual mileage? |
| Test drive | Automotive | Email address, phone number, postcode | Which model are you interested in? When would you like to purchase your next vehicle? Are you planning on renting or buying? |
| Sampling | Consumer packaged goods (CPG) | Street address | What product are you interested in? How many people are in your household? |
| Download a white paper, sign up for a webinar | Business to business (B2B) | Email address, work phone, phone number, company name | How many employees do you have? What product are you interested in? When would you be looking to evaluate the service? |
You can also add custom questions to the instant form on your lead ad. Learn how to add a custom question.
How do I make my lead ads stand out?
The following best practices will help you create lead ads that stand out and drive your audience to take action.
- Show your ad's value: Your ads should clearly communicate why it's valuable for people to share their information with your business.
- Keep it simple: Don't overwhelm your audience with too many questions or random questions. Keep your questions aligned and ask as few questions as possible.
- Reflect your brand: Your ad should reflect your brand or company and attempt to drive a response from your audience that builds intent.
Looking for more best practices? Take a look at our best practices for lead ads page.
Stories of how business like yours have found success using Facebook lead ads
If you still aren't sure whether or not lead ads are right for you, or you just want some inspiration for how your business can use lead ads to reach its goals, take a look at some of the success stories below from real businesses that have seen results from lead ads.
Success stories by industry:
* Nguồn: Facebook