How it's calculated

This metric counts the number of conversions that are attributed to visits from another website whose URL could be detected.

For example, let's say that someone clicks a link to your website from the website "https://example.com". If they convert, and you're using the last click or visit model, then the conversion will be attributed to organic and the source "example.com".

Related metrics

• Direct
• Paid
• Conversions

Further reading

• About attribution
• About attribution models
• Analysing attribution results