As an advertiser on Facebook, you can add a call-to-action button to your ad that will open in WhatsApp. Audiences can engage with you on WhatsApp after clicking your ad.

Before you begin

• Download WhatsApp Business for Android.
• Connect your WhatsApp account to your Facebook Page and be the admin of your Page.

Create ads that click to WhatsApp

1. Go to Ad creation.
2. Choose your objective. This feature is currently available for the following objectives: Messages, Traffic and Conversions (for website).
3. In the "Message destination" section, select WhatsApp.
4. Choose your audience, budget and campaign schedule.
5. In the Ad setup section, choose the images, text and headline for your ad.
6. Once you've reviewed your campaign's details, click Confirm to create your ad.

Note: When you create an ad with the "Send WhatsApp Message" button, Facebook will expand your targeting if there's a chance to reach more people likely to send you a message. Learn more about targeting expansion.

Learn more

* Nguồn: Facebook