Create ads that click to WhatsApp in Ads Manager

30/11/2019
You cannot target ads that click to WhatsApp to people under the age of 18.

As an advertiser on Facebook, you can add a call-to-action button to your ad that will open in WhatsApp. Audiences can engage with you on WhatsApp after clicking your ad.

Before you begin

Create ads that click to WhatsApp

To create ads that click to WhatsApp from Ads Manager:

  1. Go to Ad creation.
  2. Choose your objective. This feature is currently available for the following objectives: Messages, Traffic and Conversions (for website).
  3. In the "Message destination" section, select WhatsApp.
  4. Choose your audience, budget and campaign schedule.
  5. In the Ad setup section, choose the images, text and headline for your ad.
  6. Once you've reviewed your campaign's details, click Confirm to create your ad.

Note: When you create an ad with the "Send WhatsApp Message" button, Facebook will expand your targeting if there's a chance to reach more people likely to send you a message. Learn more about targeting expansion.

Learn more

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* Nguồn: Facebook