When you create a Custom Audience from your website, you have several options to customise it.

If you'd like to create an audience based on various pages of your website rather than the entire domain, select People who visit specific web pages or People visiting specific web pages but not others. You can also choose to only create an audience of People who haven't visited in a certain amount of time or an entirely custom combination.

When you customise your Custom Audience from your website, you'll need to specify the rules that will trigger the Facebook pixel to identify the person on your website. You can adjust which URLs people visit or even the standard event that they trigger if you're using the Facebook pixel.

In the example below, the Custom Audience will select people who visited the URL www.yourwebsite.com/sales, but exclude people who visited the /about page.

* Nguồn: Facebook