Before you promote your Page, here's what you'll need to do:

1. Create a Facebook Page. (In order to manage your Page, it must be connected to your personal account.)
2. Publish your Facebook Page.
3. Be assigned a role on the Facebook Page that will allow you to advertise. You'll need to be either an admin, editor, moderator or advertiser to advertise on the Page. If you don't think that you have the right role, contact the admin on the Page and request access. Note: If you see a blue Promote button on your Page, you should have permission to advertise. Learn more about Page roles.

Create a Page ad

1. Go to your Facebook Page.
2. In the bottom-left of the page, click the Promote button.
3. Select Promote your Page.

Note: We've picked an image and selected text for your ad, and you can see how it will look on desktop News Feed, mobile News Feed and the Facebook right column. If you want to change the image or text of your ad, click Edit next to Ad creative.

4. Now, find the Audience section. You may see multiple audience options. Choose an audience you've already used or clickCreate New Audience to create an audience based on the following traits:
   • Gender
   • Age
   • Location
   • Interests, demographics and behaviours
5. Set your Budget by selecting a pre-filled budget or click Choose your own and type in a custom budget.
6. Set your Duration by clicking one of the suggested timeframes. You can also select a specific end date next to Run this ad until.
7. Review your payment method.

Tip: If you want to use a different payment method, click Change.

8. Click Promote.

Note: When you create an ad, you may see it appear in duplicate placements for desktop and mobile across Facebook and Instagram. Bear in mind that you'll only be charged once for your ad because it's part of a single ad. You can still have multiple ads running simultaneously if you choose. To learn more about ad placement, visit the Facebook Ads Guide.

* Nguồn: Facebook