Store visits are reported in real time, based on a range of data, including information from people with location services enabled on their mobile devices.

Your store visits data will help you work out how to target people around each shop with unique ads. These insights can help you create more effective, localised ads.

To view your store visits metrics:

1. Go to Ads Manager.
2. Click Columns, then Customise columns...
3. Tick the Store visits and Cost per store visit boxes. Click Apply.

You can learn how many people in your stores viewed or clicked on your ads prior to visiting, and the cost per store visit resulting from the exposure to your ad. Facebook store visits reporting shows you visits that happen within 1 day, 7 days and 28 days after a person clicks an ad, and 1 day, 7 days and 28 days after your ad has been viewed.

Note: Before 28 June 2018, this metric was calculated using a different attribution window – one that showed visits from people who had paid attention to your ads in the last seven days or clicked on your ads in the last 28 days. Any campaigns created before this date will show results using this attribution window for a period of up to 30 days. Learn how store visits are calculated.

4. Click Breakdown if you want to learn about in-store customer demographics.

Bear in mind that:

• Store visits estimates are more precise at larger scale. For example, results of more than 100 visits per shop or ad are likely to be more accurate than when there are fewer than 100 visits per shop or ad. This is because we use extrapolation in our estimates.
• Because we estimate results separately at the campaign, ad set and ad levels, your store visits results may not add up perfectly in Ads Manager. Results should be considered primarily at the ad set level.

• Offline conversions is a useful Facebook measurement solution. It helps you track when purchases are made in your shops and via other offline channels.

  Please note that offline conversions are calculated separately to store visits. Offline conversions does not measure store visitors but instead measures all purchases or other offline events attributed to Facebook ads. Offline conversions are not based on estimates.

Learn more

* Nguồn: Facebook