Tracking who clicks on my ad and engages with my business on Messenger

30/11/2019

To measure conversions related to your ad, you need to include the Facebook pixel on your web page to track the conversion.

To track when someone clicks on your ad to open conversations with your business or bot in Messenger.

Open Ads Manager.
Select Customise columns within Ads Manager, then select Messenger engagement. There you will see:

Link clicks: The aggregate number of clicks your ad receives.
Messaging conversations started: The number of times people started messaging your business after at least seven days of inactivity, attributed to your ads.
Messenger replies: The number of messaging replies that people sent to your business, attributed to your ads.
New messaging conversations: The number of messaging conversations that began with people who had never sent a message to your business before, attributed to your ads.

Events that occur within a Messenger thread can be tracked through App Events. Learn more on the Facebook developers site.

You'll add in your m.me referral link during ad creation, before you place your order. To add your link:

Open Ads Manager and choose either Traffic or Conversions as your campaign objective, and click Continue.
Fill in your Ad Set information, such as your Audience and Budget, then click Continue.
Fill in your Ad format and select the images you want to use in your ad.
Under the section Show advanced options, fill in all fields until you reach URL parameters.
In the URL parameters box, paste in your m.me referral link.

There are a few ways to view insights generated by your bot:

Go to your business Page, click Insights, then click Messages.
Read reviews emailed to you daily which are also available via the Review Dashboard in App Settings, under the developer console.
If you're an admin of an app, you can export data by navigating to App analytics under Messenger.

* Nguồn: Facebook