Google Search Ads 360 (DoubleClick Search DS3)

30/11/2019

Install click and impression tags to your off-Facebook media so that you can get a more complete picture of your conversion path. Then, import mapping data to make your dashboards and reports easy to understand. For example, with cost mapping, you can see return on ad spend (ROAS) and cost metrics.

In Facebook Attribution:

  1. Go to Settings, then click Ad Platforms.
  2. Click Add a Platform.
  3. Select Google Search Ads 360 from the list, then click Choose.
  4. Follow the onscreen instructions to navigate to the platform, install the tags, and set up the campaign mapping and cost mapping import. You can also reference the instructions below.

Install Tags

Install dynamic tags at the advertiser level to automatically capture click and impression data for all of your campaigns. If you choose to track individual campaigns, you'll need to install the tags manually on each new campaign.

If you need to track custom parameters like Creative ID, tags can be customized during tag creation in Facebook Attribution. If you choose to add them later, you'll have to reinstall your tags.

Note: Search platforms can only contain one placement per campaign. Learn more about tag limitations.

  1. Log in to Google Search Ads 360.
  2. From the navigation menu at the top, select the Agency, Advertiser and Engine Account you want to track. Click Apply.
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Note: If you have an existing template, you'll need to chain, or concatenate, the click tags together. Facebook-provided click tags are auto-enabled to redirect to other templates that are third party redirects. The final chained click tag would appear like the example below. Please use the URL preview functionality to ensure the chaining of templates works.

https://ad.atdmt.com/s/go;adv=1111111111111;c.a=12345;p.a=12345; a.a=12345;qpb=1;cache=12345;?h=https://my.existing.clicktag.com/...

Before you begin, you'll first need to make sure that you've migrated your Search Ads 360 account to parallel tracking.

  1. Under your account name, click the Settings icon.
  2. In the URL Template field, paste the Facebook-provided click tag. Click Save.
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Import Mapping and Cost Data

Import mapping data to make your dashboards and reports easy to understand. With campaign mapping, you can see campaign and placement names instead of ID numbers. With cost mapping, you can see return on ad spend (ROAS) and cost metrics.

Automated Import (Recommended)

  1. Go to Google Search Ads 360.
  2. In the top right, set the view to Yesterday.
  3. Click Segment, then select Daily from the dropdown menu.
  4. Next to Show, select Filter. For Campaign Status, check the box next to Active. Click Apply Filters.
  5. Click the Download icon on the top right of the table.
  6. From the menu on the left, select Schedule download.
  7. For Scope, leave as Current scope.
  8. For Format, select Excel 2007 (.xlsx).
  9. For Include types, only select Keywords. The scheduled report will automatically include the columns listed below:

    From, Campaign, Campaign ID, Ad group, Ad group ID, Keyword, Keyword ID, Clicks, Impr, Cost

  10. Under Filters, click to uncheck the box next to Include rows with no impressions.
  11. Under Schedule, set Frequency to Daily, and set At time to 6:00 AM local time.
  12. In the Delivery field, paste the Facebook-provided Mapping Import Email and Cost Import Email addresses and separate them with a comma, as applicable. Check the box next to Include this file as an attachment.
  13. Click Schedule.

Note: External Targeting Group ID will map to Ad Group ID from Google Search Ads 360. Publisher Clicks will be the total clicks reported by Google Search Ads 360.

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  1. Go to Google Search Ads 360.
  2. In the top right, set the view to Yesterday.
  3. Click Segment, then select Daily from the dropdown menu.
  4. Next to Show, select Filter. For Campaign Status, check the box next to Active. Click Apply Filters.
  5. Click the Download icon on the top right of the table.
  6. From the menu on the left, select Schedule download.
  7. For Scope, leave as Current scope.
  8. For Format, select Excel 2007 (.xlsx).
  9. For Include types, only select Keywords. The scheduled report will automatically include the columns listed below:

    From, Campaign, Campaign ID, Ad group, Ad group ID, Keyword, Keyword ID, Clicks, Impr

  10. Under Filters, click to uncheck the box next to Include rows with no impressions.
  11. Under Schedule, set Frequency to Daily, and set At time to 6:00 AM local time.
  12. In the Delivery field, paste the Facebook-provided Mapping Import Email and Cost Import Email addresses and separate them with a comma, as applicable. Check the box next to Include this file as an attachment.
  13. Click Schedule.

Note: External Targeting Group ID will map to Ad Group ID from Google Search Ads 360. Publisher Clicks will be the total clicks reported by Google Search Ads 360.

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Manual Import

  1. Go to Google Search Ads 360.
  2. In the top right, set the view to Yesterday.
  3. Click Segment, then select Daily from the dropdown menu.
  4. Next to Show, select Filter. For Campaign Status, check the box next to Active. Click Apply Filters.
  5. Click the Download icon on the top right of the table.
  6. From the menu on the left, select Schedule download.
  7. For Scope, leave as Current scope.
  8. For Format, select Excel 2007 (.xlsx).
  9. For Include types, only select Keywords. The scheduled report will automatically include the columns listed below:

    From, Campaign, Campaign ID, Ad group, Ad group ID, Keyword, Keyword ID, Clicks, Impr, Cost

  10. Under Filters, click to uncheck the box next to Include rows with no impressions.
  11. Under Schedule, set Frequency to Daily, and set At time to 6:00 AM local time.
  12. Check the box next to Include this file as an attachment.
  13. Click Schedule.

Note: External Targeting Group ID will map to Ad Group ID from Google Search Ads 360. Publisher Clicks will be the total clicks reported by Google Search Ads 360.

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Each time you add or rename a campaign, placement or ad set, you'll need to manually import mapping data. We recommend importing at least once a week to maintain consistency.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing mapping for to view more details.
  3. In the Platform section, click Import > Mapping data.
  4. Upload your report that contains the mapping data.
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For reporting accuracy, we recommend importing cost data at least once a week.

In Facebook Attribution:

  1. Go to Settings, then click Ad platforms.
  2. Click on the name of the platform that you're importing cost data for to view more details.
  3. In the Platform section, click Import > Cost data.
  4. Upload your report that contains the cost data.
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* Nguồn: Facebook