The Facebook Store Visits objective is only available to multi-location businesses with Locations enabled.

Learn more about setting up Locations from your Page or setting up Locations from Business Manager.

Advertisers with a single business location should use the Reach objective in ad creation.

The Reach objective suggests targeting a radius around your business based on population density.

People living in or visiting that area will be eligible to see your ad.

Ads will appear alongside other stories and posts that people see on Facebook on their computers, tablets and phones.

Ads include call-to-action buttons:

• Like Page: Drive people to your Facebook Page.
• Get Directions: People who see your ad and choose the button will receive directions to get to your business.
• Call Now: People who see your ad and choose the button will be able to call your business directly.
• Send Message: People who see the ad will be able to start a conversation by sending you a message.
• Learn more: People who see the ad and choose the button will be taken to your website.
• Save: Let people save your business location so they can visit later.

You might also:

• Take a look at Why don't I have store visits reporting and optimisation?

• Investigate Offline conversions, a useful Facebook measurement solution. It helps you track when purchases are made in your shops and via other offline channels.

  Please note that offline conversions are calculated separately to store visits. Offline conversions does not measure store visitors but instead measures all purchases or other offline events attributed to Facebook ads. Offline conversions are not based on estimates.

* Nguồn: Facebook