The Facebook Store Visits objective makes it easy to promote multiple shop locations to targeted people nearby, with radius-based geo-targeting and unique ad format features, including a native shop locator.

If you have uploaded business locations (learn more), you should be able to choose the Store Visits objective for your campaign.

A limited number of advertisers have access to store visits reporting and optimisation for their campaigns.

• Store visits reporting: Data on the estimated number of visits to your business locations by people who have seen or clicked on your shop's ads.
• Store visits optimisation: Lets you reach people who we predict are more likely to visit your shops.

Store visits reporting and optimisation are in testing. This means that you may not be able to choose the store visits optimisation or receive store visits reporting for your campaign, even if you have access to the objective.

Instead, your campaign will optimise for daily unique reach by default. In reporting, you will be able to see multi-location ad results broken down by business locations. This data will help you understand the cost of reaching people around each shop.

If you are interested in store visits reporting and optimisation, please contact your account representative.

Store Visits

How are store visits calculated?

Store visits reporting: Troubleshooting guide

Why can't I see the Store Visits objective?

Get started with tracking offline conversions

* Nguồn: Facebook