Instagram Business Tools

30/11/2019

Instagram offers tools for businesses to help customers get in touch. Convert to a business profile on Instagram and get access to features such as contact information, insights and promoted posts.

After setting up your business profile on Instagram, you can start promoting posts directly from the Instagram app.

Are you new to Instagram Business Tools? Take a look at this step-by-step guide to get started.

Setting up your business profile

If you'd like to get access to Instagram Insights and other features, you'll need to convert your Instagram profile to a business profile.

Why should I convert my account to a business profile?

If I convert to a business profile on Instagram, will I lose any features?

Convert your personal Instagram profile to a business profile

How do I add a call-to-action button to my business profile?

Managing your business profile

You can edit and manage your business profile on Instagram directly from your Instagram app.

Edit your business profile on Instagram

Change the Facebook Page that your business profile on Instagram is connected to

Switch back to your personal profile from your business profile

Managing roles on a shared Instagram account

Why does my business need to connect to a Facebook Page in order to access Instagram Insights?

Accessing Instagram Insights

When you convert to a business profile on Instagram, you'll get access to Instagram Insights. Insights will help you understand more about your audience on Instagram.

About Instagram Insights

What are the most important insights on Instagram?

View Instagram Insights

How many followers do I need on Instagram in order to see Instagram Insights?

Why can't I view certain insights on my business profile?

How do insights work for posts with multiple photos or videos?