How It's Used

On-target reach gives you a measure of how many people from your target audience were exposed to your message during an ad campaign. You can use this metric to compare how efficienctly each publisher reached your audience.

How It's Calculated

On-target reach is calculated as the number of people reached who were exposed to your ads in your target audience. Once you specify your target audience for a campaign, your on-target reach age and gender data is based on information from people who use Facebook, as well as machine learning modeling.

Related Metrics

• People reach
• Exclusive reach
• Frequency

Further Reading

• About reach and frequency
• Analyzing reach and frequency results
• Creating and analyzing reach overview custom reports