How it's used

This metric helps you identify which campaigns or publishers were able to exclusively reach the largest number of people. For example, let's say you chose publisher as your dimension, and ran ads on two publishers, A and B, where the total people reached by those publishers is 100. If 40 of those people only saw ads on publisher A, 50 only saw ads on publisher B and 10 saw ads on both, then exclusive reach for publisher A is 40 people, and 50 people for publisher B.

How it's calculated

See how reach is calculated for this metric.

Exclusive reach is calculated from the first selected dimension. For example, if you choose publisher as your first dimension, then exclusive reach is calculated as the number of people reached only on one publisher. Adding dimensions or breakdowns extends the same logic. So if you choose publisher as your first dimension, and campaign as your second, then you will see rows that show exclusive reach for each publisher, and exclusive reach for each publisher-campaign combination.

This metric is deduplicated. If publisher A reached 60 people and publisher B reached 70 people, and 20 people were reached on both publishers A and B, then exclusive reach for publisher A is 40 people and exclusive reach for publisher B is 50 people.

Related metrics

• People reach
• Exclusive reach
• On-Target Reach