Frequency
30/11/2019
The average estimated number of times that people were exposed to an ad during a specified period of time.
This metric is estimated and in development.How it's used
This metric helps you measure whether your ads were shown to your audience the optimal amount of times across your campaigns or publishers.
How it's calculated
Frequency is calculated as the estimated number of impressions served to a person divided by people reach.
Related metrics
* Nguồn: Facebook