Different ad formats can be used across Facebook platforms. The types of formats that are available to you depend on your selected ad objective. It's important to select an advertising objective that aligns with your business goals.

Advertising objectives can also impact the placement of your ads. This means that depending on what objective you choose, your ads can appear on different Facebook platforms (such as Instagram, Audience Network or Facebook). After you select your advertising objective, you can choose the right format for your ad. Whether you want to use photo, video or text, there's a Facebook ad format for your business goal.

Image ads

All ads on Facebook and Instagram need to have an image. Adding a relevant image of your product or service can directly impact the success of your ad. Photo ads can be used with the Brand Awareness, Engagement, Reach and Store Visits advertising objectives. You can choose to use a single image ad or use carousel, collection, slideshow or Instant Experience to advertise with multiple images and video.

Learn more about advertising with images.

Video ads

If your advertising objective is to reach more people, engage your audience, promote video views or drive conversions, video ads may be a great option for your promotions. Video ads can run on Facebook and Instagram. You can create video ads directly from your page or from one of our advertising tools: Ads Manager or Business Manager.

Learn more about advertising with video.

Carousel ads

The carousel format allows you to showcase up to ten images or videos within a single ad, each with its own link. Carousel Ads are available for the following advertising objectives: Brand Awareness, Conversions, Reach, Store Visits and Traffic. You can create ads in the carousel format from your Page or event, Ads Manager or the Ads API.

Learn more about advertising with carousel.

Collection ads

The collection ad format allows you to combine video, slideshow or image with product images taken from a catalogue. This format allows people to interact with your ad and browse more products, or learn more about the features of a specific product, in a fast-loading, full-screen experience, without leaving the Facebook app. Collection is ideal for e-commerce advertisers because it allows them to show multiple pieces of content alongside a main creative. Collection ads can be used with the Traffic, Conversion, Store Visits or Catalogue Sales objectives.

Learn more about advertising with Collection.

Slideshow ads

Slideshow ads can be used with all advertising objectives. The format combines multiple images or videos, text and sound to capture your audience's attention and tell a story. It enables you to create a high-quality ad without the expense or challenges of video production. Slideshow ads can appear on Facebook and Instagram on smartphones, tablets and computers just like a video, and you'll see the same metrics as video ads. Slideshow ads can be used with all advertising objectives.

Learn more about slideshow.

Instant Experience

Instant Experience can be used with all Facebook ad formats – carousel, single image, single video, slideshow or collection. Instant Experience is a mobile-only experience that can be used on iOS and Android. The format is optimised to showcase your products, highlight your brand or inspire mobile shopping. You can create a custom Instant Experience in Ads Manager, the Publishing tools section of your Page or your Page composer or with the Ads API. To get started with Instant Experience, select one of the following advertising objectives: Brand Awareness, Engagement, Conversion, Traffic or Video Views.

Learn more about Advertising with Instant Experience.

* Nguồn: Facebook