Before you begin

• You should have a series of ad images and/or videos that you want to use in the ad. The images or videos are used for the main creative that appears above the images when people scroll through News Feed and find your ad, and when they open up your collection ad.
• If you plan on using the Catalogue Sales objective for your ad, or adding tabs to the Instant Experience template for collection, a catalogue is required.

Get started

1. Go to Ads Manager.
2. Click + Create.
3. Choose an objective that supports collection, and then click Continue.
4. Choose Website or App as the location where you want to drive people who interact with your ad. If you're using an app, it's recommended that you link people directly to your products within your app.
5. Choose the audience, budget and schedule for your ad set, and then click Continue.

Create a collection

1. Choose the Facebook Page representing your business, and then choose Collection.
2. In the Full-screen experience section, click the Create new tab.
3. Select a template.
4. Create your Instant Experience for the collection ad. While you create your Instant Experience, you'll see updates being made in the preview.
5. (Optional) Click "Preview on mobile" to send a notification to the Facebook mobile app and view how your ad looks before you publish it.
6. Click Done.
7. Add a headline (25 characters recommended) and text (90 characters recommended) to the ad.
8. In the Images featured in News Feed section, choose how you want to show the four images below your main image or video. If needed, you can crop these images. When people tap on these images, they immediately take people to the specific section in the ad.
9. (Optional) Add a URL parameter to the ad so that you can identify where your ad traffic is coming from when people interact with your collection ad.
10. When you're ready, confirm the changes to your ad.

* Nguồn: Facebook