Add a Facebook Instant Experience to an ad

30/11/2019

Before you begin

To add an Instant Experience to an ad or post, make sure that you've clicked Finish (not just Save Draft) on the Instant Experience you want to use. You cannot post an unfinished Instant Experience. If you still need to do this, click Edit for the Instant Experience you want to use and then click Finish Instant Experience.

Add an Instant Experience to an ad

There are two ways to add an Instant Experience you've finished to an ad.

Use Ads Manager:

  1. Go to the Page that the Instant Experience was created for.
  2. Click Publishing tools.
  3. Click Instant Experience.
  4. Click the published Instant Experience you want to use.
  5. Copy the URL that we give to you.
  6. Create or edit a campaign with one of the following ad objectives:
    • Brand Awareness objective
    • Get installs of your app
    • Increase conversions on your website
    • Increase engagement in your app
    • Promote your Page
    • Send people to your website.
    • Video views
  7. In the Enter URL to promote field, paste the Instant Experience URL.
  8. Finish creating your ad

Or:

Create a new Instant Experience in Ads Manager:
  1. Go to Ads Manager.
  2. Click Create Ad.
  3. Choose your objective.
  4. Choose your audience, budget and schedule for your ad.
  5. At the ad set level, select the Edit Placements option and choose the Mobile only placement.
  6. At the ad level, choose Instant Experience for your destination.
  7. You can add a previous Instant Experience doc, or click the plus sign next to the text field for your Instant Experience to open Instant Experience Builder.
  8. Once in Instant Experience Builder, select a theme, a header, a photo and a button.
  9. For your photo, you can choose how you want your Instant Experience photo to fit a mobile screen.
  10. For your button, you can choose a colour, font and a destination URL.
  11. To add more photos, text blocks, buttons and more, click Add Component.
  12. Click Save at the top, before closing the Instant Experience Builder.
  13. Choose the headline and text you want appear with your Instant Experience ad when it appears to people on Facebook on mobile.
  14. Preview your canvas ad, then click the green Place Order button.

Add an Instant Experience to other ad formats

You can also add your existing Instant Experience to other ad formats including a post on your Page or a Carousel ad.

Adding an Instant Experience to a post

To add an Instant Experience you've finished to a post:

  1. Go to the composer of the Page that the Instant Experience was created for.
  2. Click the Photo/Video drop-down.
  3. Choose Create an Instant Experience.
  4. Click on the Select a Canvas field.
  5. Choose the Instant Experience you want to use from the drop-down.
  6. Finish the post.
  7. Click Publish.
Adding an Instant Experience to a carousel ad

To add Instant Experience to your carousel ad:

  1. Go to Ads Manager.
  2. Click Create Ad.
  3. Choose the Traffic or Conversions objective.
  4. Choose your audience, budget and schedule for your ad.
  5. At the ad set level, select the Edit Placements option and choose the Mobile only placement.
  6. At the ad level, choose the carousel format.
  7. For the Destination URL text field, paste your Instant Experience URL for your destination.
  8. Choose your carousel ad's image, headline and description.
  9. Click Place Order.

Learn what metrics you can track for your Instant Experience.

See more examples of Instant Experience ad units.

* Nguồn: Facebook