Dynamic creative is an Ads Manager tool that automatically delivers high-performing combinations of your creative assets. It finds the optimised ad creative combinations by taking the components of the ad (images, videos, titles, descriptions, CTAs etc.) and automatically generating combinations of these assets across audiences. It is currently only available for Auction buying (not Reach and Frequency).

How it works

Dynamic creative accepts the basic components of a Facebook ad and automatically generates a series of ad combinations based on these components. The system optimises for creative components that deliver efficient results for each impression served. It will ensure that your audience is served the most high-performing creative combinations.

• Brand Awareness
• Reach
• Traffic
• App Installs
• Video Views
• Lead Generation
• Conversions

• Single image
• Single video
• Carousel

• Facebook News Feed on desktop and mobile
• Facebook Stories (not currently compatible with the carousel format, or with both placement asset customisation and dynamic creative. Facebook Stories is being rolled out gradually. You may not see it yet).
• Right-hand column
• Instagram feed
• Instagram Stories (not currently compatible with the carousel format, or with both placement asset customisation and dynamic creative).
• Audience Network classic
• Audience Network in-stream video
• Audience Network rewarded video
• Messenger inbox

* Nguồn: Facebook