Learn how to create and use the collection ad format for your Facebook ads. Collection is a Facebook ad format that makes it easier for people to discover, browse and purchase products and services from their mobile device in a visual and immersive way.

Mobile app ads help you to get more people to install and engage with your app.

Mobile app ads can be used to:

• Increase the number of people who install an app by directing people to the Apple App Store or the Google Play Store. Learn more about creating mobile app install ads.
• Increase engagement from existing customers by getting them to use your app again (which can include directing them to a specific place within your app) or take specific actions within your app, such as make a purchase. Learn more about creating mobile app engagement ads.

To get the most out of mobile app ads, use the Facebook SDK (Software Developer Kit) to optimise your ads to reach your most valuable customers, track actions that people take in your app and measure the success of your ad campaigns.

Note: You don't need the Facebook SDK to run ads for an app on Facebook, but you do need it if you want to optimise your ads for installs, in-app actions ("app events") or high-value customers. You can learn to install the Facebook SDK on your own, work with your app's developer to have them install it for you or partner with a listed Facebook Marketing Partner.

Learn more about installing the Facebook SDK and app events.

Read these top tips for creating effective mobile app ads.

This video provides information on fluctuations in your cost per result and the relationship between creative and ad performance. This information can help you achieve your holiday advertising goals.

Learn how to get started with Facebook's offline conversion measurement solution. Attribute offline events to people who saw your Facebook ads and use this data to reach more people and measure the return on your ad spend.