You can advertise your event so that you're more likely to attract the people you want to come and connect with people who show interest in attending. You can:

• Create an event Custom Audience
• Use a Lookalike Audience, or
• Use Connections to retarget event responders
• Boost your event from your Page so more people will see it.

Read about these methods below.

Use Ads Manager to target your audience

• Create an event Custom Audience.

  You can connect with people who show active interest in attending your events by creating an event Custom Audience. You have the option to include or exclude people who have responded Interested or Going to a specific event or any event on your Page. Learn how to create an event Custom Audience.

• Use Lookalike Audiences.

  Use Ads Manager to upload a list of people from email lists or who have bought tickets in the past. We'll target similar people based on their Facebook data and browsing history. Learn more about Lookalike Audiences.

• Use your connections.

  Target people and their friends who've responded to your event or any event from your Page by using the Connections field when creating your ad. You can also exclude people who've already responded to your event. Learn more about targeting event responders with Connections.

Boost your event

By boosting your event, you turn it into an ad and can target:

• People who like your Page
• People who like your Page and their friends
• People you choose through targeting based on location, age, gender and interests

Learn more about boosting your events.

Learn more

• Learn more about event Custom Audiences.
• Read our tips to make your event successful.
• Visit the event ads help page on Facebook for more information.

* Nguồn: Facebook