Dynamic ads look identical to other single or carousel ads that are available on Facebook, Instagram and the Audience Network. However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your product feed.

You can create a dynamic ad template from both Ads Manager and Power Editor.

1. Go to Ads Manager.
2. Select Product Catalogue Sales as your objective.

3. In the drop-down menu next to Product catalogue, select the catalogue that contains the destination inventory that you'd like to promote. Click Continue.

4. In the Products section, choose a destination set or create a new one. A destination set is made up of a smaller group of inventory from your catalogue. The destination set that you choose will be used in your ads.

5. Fill in the Audience section with your preferences.

   You can choose to reach an audience of people who've taken actions on your site, such as searching for a destination. You can also exclude people from your audience.

6. Complete the Placements section and choose a budget and schedule for your ads. Click Continue.

   Note: If you are new to dynamic ads for travel, we recommend optimising for clicks in the first ad campaigns that you run. To maximise delivery at the start of your campaign, you should set the bid to auto-bid. After optimising for clicks for 3-4 days, we recommend switching to optimising for purchases or initiatecheckout events with auto-bid. Learn more best practices.

7. Select the image format that you'd like to use and fill in the details of your ad.

8. Select a call-to-action button.

9. If you'd like to add URL parameters to your ad, click Show advanced options and add your parameters. Learn more about URL parameters.
10. Preview your ad on the right-hand side. When you're ready, click Place Order.

* Nguồn: Facebook