These ads work with two objectives: Messages and conversions. During ad creation, you'll create both the ad and the welcome experience that people see in Messenger after they click on your ad.

Before you begin

• The Messages objective optimises delivery of ads to people more likely to respond to your business in Messenger.
• The Conversions objective should be used by advertisers if they're tracking events with a Facebook pixel and driving conversion events at scale.

Create an ad

To create an ad that will click to Messenger:

1. Go to Ad creation within Ads Manager.
2. For the Messages objective, select Messages.
• For the Conversions objective, select Conversions.
3. For the Messages objective, in the Message destination section, select Messenger/Click to Messenger.
• For the Conversion objective, in the Conversions section, select Messenger.
4. Edit your audience, placements, budget and schedule and click Next.
5. Select your ad format.
6. Select Messenger setup. The content in this section will be seen by people in Messenger after they click on your ad. You can set up your message in two ways:
• Standard template: A default template with prefilled content based on best practices. You can review your default content and publish. You can also edit it to reflect your ad content and specific campaign goals.
• Custom template: An editable build-your-own template that lets you add images, videos, buttons and more to your welcome experience. Custom templates can be saved and reused for future campaigns.
7. Finish editing your ad. To publish, click Confirm.

Once approved, your ad should start appearing in selected placements. When someone clicks on the ad, it will open in Messenger and your welcome message will appear.

Learn more

Best practices for ads that click to Messenger

View performance for ads that click to Messenger

* Nguồn: Facebook