These are tips for optimizing your ads that click to Messenger:
Use the Messages objective to optimize delivery of your ads that click to Messenger: This objective optimizes to show ads to people more likely to respond to your business in Messenger. Include the Messenger Inbox placement: If people are already in Messenger, ads in Inbox will be a seamless transition to start a conversation with your business. Use Automatic Placements to take advantage of the Messenger Inbox placement. If you Edit Placements, Facebook Feed will also need to be selected since Inbox is not available as a standalone placement yet.Set expectations that your ad will open a conversation in Messenger: Add text, images, and CTAs to set expectations for a conversation with your business in Messenger.Set up Messenger to greet people after they click on your ad: Set up a welcome experience in Messenger that encourages customers to start a conversation with your business. Because of privacy settings, a customer must reply to your business before you can start communicating with them. Learn more
* Nguồn: Facebook