Show multiple categories in Instant Experience

30/11/2019

If you use the collection ad format, you can add tabs to the Instant Experience in the collection ad to showcase multiple categories of products or services. When people open your ad in their Facebook feed, they can swipe and browse through an Instant Experience that contains navigation tabs. For example, if you want to promote your clothing brand, you could add tabs for Women's apparel, Men's apparel and more.

Before you begin

  • Tabs are supported in the Instant Experience template Instant Lookbook. This template is available when you use the collection ad format. Learn more about templates.

Add tabs to a Instant Experience

Create tabs
  1. Go to Ads Manager.
  2. Begin creating your collection ad. Make sure that you choose either Traffic or Conversions as your ad objective to use tabs in your collection ad.
  3. At the ad level, choose the Facebook Page representing your business, and then choose Collection.
  4. In the Full-screen experience section, click the Create new tab.
  5. Choose Instant Lookbook and then click Use Template.
  6. Click the toggle next to Add tabs.
  7. In the Header section, add text (up to 25 characters) or a company logo to the header. If you add a logo, make sure that your image is at least 882 x 66 pixels.

  8. In the Edit tab section, click the + button to add a new tab to Instant Experience. You need at least two tabs in your Instant Experience. You can add up to ten tabs.

    Tip: If you need to delete a tab, click the bin button.

  9. In each tab, enter a Tab name (up to 22 characters). You can click on the tab number to switch between tabs.
  10. In the Cover image or Video section, choose a main image or video. This image or video appears at the top of the tab, and appear above the row of four images when people scroll through their Facebook feed and find your ad. You can choose a single image, single video, slideshow or 360 video. Repeat this step for each tab featured in your ad.
  11. Select the catalogue that you'd like to use to showcase your products in the ad. For each tab, you can use a different product set from the catalogue.
  12. In the Fixed button section, add text and a destination URL to a button that people can interact with. When people tap the button on mobile, they immediately go to the link in your ad to see all products or services that your business offers.
  13. Click Done to save your Instant Experience template.
  14. Finish creating your ad. When you're ready, confirm the changes to your ad.

* Nguồn: Facebook