A range of resources are available to help creative and media planning agencies:

• Sell solutions to clients.
• Get better results.
• Plan campaigns more quickly and easily.

Become your clients' trusted advisor and increase the power of your Facebook and Instagram ads.

Resources for creating ads

Creative

Creative Hub is our tool for quickly mocking up and previewing Facebook and Instagram ads. You can learn about our ad formats and collaborate with your team before sending approved ad designs live.

• Creative Hub (tool)
• Ads guide (list of creative requirements)
• Creative Hub (help page)
• Split testing creative
• Creative best practices

Facebook pixel

The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions that people take on your websites.

• Facebook pixel setup guide
• Facebook pixel
• Use your pixel to drive website sales with our best practices guides

Campaign Creation

Campaign Planner is our tool that helps media planners draft, compare, share and buy media plans across Facebook, Instagram and Audience Network.

• Campaign Planner (tool)
• Facebook ads structure

Targeting

Refine the people that we show your ads to by demographic information, interests and behaviours.

• About ad targeting
• Testing audiences

Bidding and budget

Discover the best way to pay for and target ad campaigns: dynamic auction bidding, fixed-price bidding or reach and frequency buying.

• Budget, bidding, scheduling & charges
• Set up a reach & frequency campaign
• Reach and frequency buying

Ad placement

Placing ads on Instagram, Audience Network and Messenger, as well as Facebook, could help you reach a wider audience and drive better results.

• Choose ad placements for an ad

The Facebook auction

Learn how our pricing works and how to set a budget that works for you.

• About the delivery system: Ad auctions
• About bid strategies: Target cost
• About bid strategies: lowest cost

Resources for measurement

Split testing

Create split tests in Ads Manager to find out how variables such as targeting, bid type and placements affect ad performance.

• About split testing
• Best practices for split testing
• Selecting a variable for split testing

Understand how Facebook chooses the best people to deliver your ads to, and how to improve your strategy.

• About Delivery Insights
• About the delivery system: Estimated results
• About the delivery system: learning phase

Facebook brand-lift study

Measure the impact of Facebook advertising on brand objectives.

• About Facebook brand-lift studies

Facebook conversion lift study

Measure the incremental business or lift from Facebook advertising.

• About Facebook conversion lift studies

Learn more on our Agency Hub

* Nguồn: Facebook