Creative Hub is our platform to help you build winning ads. You can learn about our different ad formats, mock up your ideas and collaborate with your team before sending approved ads live.

We designed Creative Hub to support everyone from creative agency teams to small business marketers in the process of creating ads. Creative Hub makes the journey from great ideas to great ads shorter – offering features that empower marketers to build and preview ads efficiently.

1. The inspiration you want and the information you need

   Be inspired by standout creative ad examples across a range of ad formats from Instagram Stories to canvas and collection ads. You can also learn about ad specs and recommendations.

2. Preview your ads on desktop and mobile

   See your ads through the eyes of your customers by previewing mockups on Facebook and Instagram. Make sure that you test on mobile to optimise your ads for display and effectiveness.

3. Easy collaboration with clients and teammates

   Creative Hub also helps speed up the approval process by showing clients exactly what an idea will look like on both desktop and mobile. You can also start a Creative Hub project so you and your team can work together on mockups.

4. Quick creative asset import

   The import link tool allows you to send completed mockups live directly from Creative Hub to Ads Manager, our tool for running Facebook and Instagram ads. This streamlined process bypasses the need to send creative ad assets to media agencies, making the process more efficient and reducing the chance of mistakes being made when rebuilding ads.

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Creative Hub is designed for businesses to collaborate on ad mockups and learn and be inspired by what's creatively possible. You don't need any design skills or experience of Facebook advertising.

Creative Hub is for anyone who wants to build Facebook and Instagram ads that display well on both mobile devices and computers:

• Creative agencies
• Internal creative teams of brands
• Creative teams at media agencies
• Small business owners who create their own ads
• Designers, copywriters, developers, media buyers, PRs, social media editors, freelancers... anyone who wants to communicate their ideas for ads and understand how ads will look before they buy them.

Anyone with a Facebook account can create mockups and share them using Creative Hub.

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Whilst anyone can sign in to Creative Hub using their personal Facebook login, there are advanced features designed especially for companies that use Creative Hub together.

To access these features, you need a (free!) business account with Facebook through Business Manager. Business Manager accounts uniquely identify businesses on Facebook.

Even if you already have an ad account, Business Manager will give you power to do more. Learn more

Create Business Manager account

Perks of Creative Hub for business

Share professional mockup previews

Send mockup previews that represent your business, not just you. The links you send will be shared from your business name, instead of your personal Facebook account.

Collaborate on mockups

Business users can organise mockups into projects for easy collaboration. Invite anyone on your team into a project, so that multiple people can work on a mockup together.

File access also protects you in case a team member goes on sick leave or leaves your business.

How to join Business Manager

1. Find out if you're part of a Business Manager account

   It's easy to switch between your personal account and your business account in the top navigation bar. The professional Creative Hub features will appear automatically after you switch.

   If you can't see any options, double check that you signed in to Creative Hub using your business email.

2. Get invited to an existing Business Manager account

   Not seeing any businesses listed? You need an invite from an admin-level colleague. If your business works on Facebook and Instagram ads, it's very likely that someone in your company has already created a Business Manager account.

   Someone with admin permission needs to invite you to join Business Manager using your work email.

   If you're a small agency, the admin in your company might be your CEO. It could be one of your campaign planners or paid social experts, or someone from the digital or social media team.

   Due to privacy reasons, we can't disclose who the admins of your Business Manager account might be. You will need to directly ask the people in your company who work with Facebook. It could be that the admins have left the business; in which case, learn how to change someone's role.

   Once you find the right person, send them this step-by-step guide to invite you to join Business Manager.

   You will receive email confirmation once you've been invited.

3. Create a Business Manager account

   It's free to set up your company on Business Manager and only takes a few minutes.

   If you don't think you're the right person to set up the account at an admin level, ask one of your colleagues for help. To start your company's account, go to Business Manager overview and select Create account.

   Remember to invite all your colleagues who work on Facebook and Instagram ads too, using their work emails.

Other benefits of Business Manager

Create Business Manager account

Create a mockup

To create a mockup:

1. Go to Creative Hub. You may need to select an account.
2. Click the Create Mockup button in the top right and select the ad format that you'd like to design in the drop-down menu.
3. Click Untitled at the top to give your mockup a memorable name.
4. Add the Facebook Page name you're designing for.
5. Click to upload a profile picture to represent the Facebook Page or Instagram account you're designing for. The image should be at least 180 x 180 pixels.

6. Add your creative, including text, images, videos and links. You can click on images to crop them.

   Creative assets can only be uploaded one at a time. Uploading may take a few minutes, so the changes you make might not immediately appear in the preview on the right.

7. Click Save and name your mockup.
8. (Optional) Test how your ad displays. Click Send to mobile to deliver it to the Facebook app or Instagram app on your phone. Learn how to preview a mockup.

You have created a mockup. Click Manage mockups in the top left to see it saved with your other mockups.

Ready to run the ad? You can now create an import link to use to import your mockup into Ads Manager.

Previewing Creative Hub mockups helps you make sure that they display well on mobile and desktop, across Facebook and Instagram. Previewing helps you understand how people will experience the ad in news feeds. It also helps you communicate your ideas with colleagues, which can make the approval process easier.

Preview links can't be used to import your ad into Ads Manager for publication. For that, you need to create an import link. Learn how

Get started:

1. Go to Creative Hub.
2. Click Create mockup in the top right.
3. Create and save your mockup.

4. Click in the top-right to open a mockup preview page in a new tab. The preview page allows you and your team to preview the mockup on a computer.

   If you just need to copy the link to the preview page, click .

Click Send to mobile in the top-right to deliver the mockup to your Facebook or Instagram app on your phone. Find it in Notifications, at the base of your screen; click on Facebook or on Instagram. On Facebook, you'll see your mockup embedded in a mock News Feed to give you a sense of how people will see your ad.

5. If colleagues or clients want to see your mockup on their mobile, generate a link to share with them (see step 4, or use the button Copy Preview URL). Anyone can open the link – they don't have to be part of your ad account – so be careful who you share it with. When they open the mockup preview page, they can click the Send to Mobile button to deliver the mockup to their Facebook app or Instagram app.

   On the left, the preview page also offers a Placement preview feature that allows you to see what the ad will look like on a mobile screen. Of course, this is no substitute for testing on a real mobile device.

6. Use the Download PNG button to download your mockup.
7. You might see an Edit Mockup button on the Preview page. Click it if you want to make changes. People you share the preview with in your Business Manager account may also see this button. However, if the mockup is within a project and they're not part of the project team, they will need to request access before they can make any changes.

You can also generate a link to preview mockups on a computer in Manage mockups. Tick the box beside your chosen mockup and click Preview mockup.

Preview links are not password protected, so be careful who you share them with. They expire after three months.

If you're happy with your preview, create a link to import your ad into Ads Manager. Learn how

You can also preview all the mockups in a project at once. Learn how

Go to Creative Hub

Not all Facebook and Instagram ad formats allow you to use call-to-action buttons.

These are the Creative Hub formats with call-to-action buttons, and the options you can choose from:

Facebook

1. Carousel

   Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More, Send Message, Apply Now, Book Now, Contact Us, Download, Get Offer, Get Showtimes, Learn More, Listen Now

2. Single video

   Listen Now, Learn More, Get Showtimes, Download, Book Now, Send Message, Watch More, Subscribe, Sign Up, Shop Now

3. Single image

   Request Time, See Menu, Sign Up, Subscribe, Watch More, Send Message, Apply Now, Book Now, Contact Us, Download, Get Offer, Get Showtimes, Learn More, Listen Now

Instagram

1. Stories

   Request Time, Call Now, See Menu, Get Directions, Shop Now, Save, Sign Up, Subscribe, Watch More, Send Message, Apply Now, Book Now, Contact Us, Download, Get Showtimes, Learn More, Listen Now

2. Stories carousel

   Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More, Send Message, Apply Now, Book Now, Contact Us, Download, Get Offer, Get Showtimes, Learn More, Listen Now

3. Carousel

   Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More, Send Message, Apply Now, Book Now, Contact Us, Download, Get Offer, Get Showtimes, Learn More, Listen Now

4. Single video

   Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More, Send Message, Apply Now, Book Now, Contact Us, Download, Get Offer, Get Showtimes, Learn More, Listen Now

5. Single image

   Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More, Send Message, Apply Now, Book Now, Contact Us, Download, Get Offer, Get Showtimes, Learn More, Listen Now

Go to Creative Hub

All Creative Hub single video ad mockups can be imported into Ads Manager for placement on Audience Network.

Single image and carousel ads only work with some of our advertising objectives on Audience Network.

Start by asking your team which objective they're using:

• Brand Awareness (single video only)
• Reach (single video only)
• Traffic (single video, single image or carousel)
• Engagement (single video only)
• App Installs (single video, single image or carousel)
• Video Views (single video only)
• Conversions (single video, single image or carousel)
• Product Catalogue Sales (single video, single image or carousel)

Learn more about Audience Network.

Learn which objectives work with which placements.

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Check the proportion of text

To check whether the proportion of text to image in your Creative Hub mockup may affect how your ad will deliver:

1. Open the mockup you'd like to check. You can either do this while creating the ad, or, if it's saved, by clicking on the mockup name in Manage mockups.
2. Click .

A pop-up will let you know if your ad is likely to have normal or lower delivery based on the amount of text in the image.

Learn more about using text in ad images.

1. Go to Manage mockups.

2. Click on the right of your mockup, then select Duplicate from the drop-down menu. You might need to open the correct project to find it.

   To duplicate more than one mockup at once, tick the boxes next to your chosen mockups. Click on the top-right, then select Duplicate from the drop-down menu.

3. Duplicates of your mockups will appear in the list, named – copy.

Tip: Your mockups are sorted with the last changed at the top.

At the moment, you can't duplicate a mockup into another format. To do so, you will have to create a mockup from scratch by clicking Create mockup in the top right. Choose your chosen format and select the same assets again from your image library.

Go to Creative Hub

1. Go to Manage mockups

2. Click to the right of your mockup, then select Delete from the drop-down menu. You might need to open the correct project to find it.

   To delete more than one mockup at once, tick the boxes next to your chosen mockups. Click in the top-right, then select Delete from the drop-down menu.

3. A pop up will appear asking if you're sure. Click Delete if so.

Success! You will return to Manage mockups and see that the mockup(s) has/have been deleted.

Go to Creative Hub

Creative Hub can be used professionally, using a Business Manager account, or for personal use using your Facebook login.

Before you begin

Your mockups will be stored within the account that you're logged in to while you work. It's important to log in to the correct account because you can't move mockups from one account to another. If you switch accounts before you save your mockup, you will lose your work.

Switch accounts

To switch accounts:

1. See which account you're using by checking the profile picture by in the top right:

   • If you're logged in to your Business Manager account, you'll see the profile picture of your business
   • If it's your personal account, your Facebook profile picture will appear.

2. Click on your preferred account in the drop-down menu.

You have switched accounts.

To access your mockups, click Manage mockups in the top left. Again, you won't see all your mockups here, just those saved to the account you're logged in to.

Here are common terms you might encounter using Creative Hub.

• Ad accounts are sub-categories within a Business Manager account. For example, you might have a Business Manager account for your marketing agency and ad accounts for all the clients you're working for.
• Ads Manager is the website where you run Facebook, Instagram, Audience Network and Messenger ads. Creative Hub is separate to Ads Manager, so you need to create an import link to move Creative Hub mockups into Ads Manager.
• Business Manager accounts uniquely identify businesses on Facebook. Anyone can use Creative Hub with their personal Facebook account, but there are some professional features that you can only access when you use Creative Hub with a Business Manager account.
• An import link is a link you can use to import your mockup into Ads Manager, so you or your colleagues/clients can buy it.
• A mockup is a design for a Facebook, Instagram or Audience Network ad developed in Creative Hub. To turn this mockup into an ad, you must create an import link.
• A preview is a link that lets you and your team see how your ads display on desktop or mobile. It's not the same as an import link, which allows you to run your mockup as an ad in Ads Manager.

• A project is a group of one or more mockups which people in your organisation can collaborate on.

When you create your first mockup, it will automatically be stored in Private. No one else can access this folder.

When you're ready to collaborate, create a project and move your mockups into it.

Using projects is important to make sure that the right people can access your mockups and give feedback.

File access protects you in case a team member goes on sick leave or leaves your business.

To create a project:

1. Go to Manage mockups

2. Click + Create Project on the left-hand side.

3. A pop-up box will appear.

   You might want to choose a Project icon to help your team identify it.

   Choose a Project name.

   Search for a name... to add people who you're working with. They must be in your Business Manager account. If they aren't, you can add them to the account or send a mockup preview instead. Learn more about Business Manager accounts

   Click Save.

4. Success! Your project will appear on the left.

   Open the project and click Create Mockup to design your first mockup. You can also move saved mockups into the project. Learn how

Go to Creative Hub

To make sure that only the right people can access your mockup, look at the top to see where the mockup will be stored when you click Create mockup:

• If your Private folder is open, your mockup will be saved in Private. This is the best option if you're not ready for other people to view, edit or import your mockup yet. You can then move it into a project when you're ready to collaborate.
• If your project folder is open, your mockup will be saved in this project. Everyone within the project will have permission to view, edit and import it as soon as you save it.
• If you create a mockup from the format or inspiration galleries, it will automatically be saved in Private.

Mockups are saved in the Business Manager account that you're using when you create a mockup, and can't be shared between accounts. Be careful that you are in the correct Business Manager account (and the correct ad account, if you have them). Ad accounts are sub-categories within a Business Manager account. For example, a marketing agency might have a Business Manager account for their business and ad accounts for all their clients. Learn more about Business Manager roles and permissions.

When you're ready to collaborate on your mockups with colleagues and clients, it's time to move them into Creative Hub projects. Everyone in the project will be able to see and edit your mockups.

Giving the right people file access is a good way to manage the approval process. It also protects you in case someone goes on sick leave or leaves your business.

Move a mockup

To move a mockup into a project to/from Private (your area for mockups that you're not collaborating on yet), or from one project to another:

1. Open Creative Hub.
2. Find your chosen mockup(s). By default, you will open Creative Hub in Manage mockups with the folder Private open. Projects are listed on the left; click to open them and find your mockup(s) inside.

3. Click to the right of your mockup, then select Move to from the drop-down menu.

   To move more than one mockup at once, tick the boxes next to your chosen mockups. Click in the top-right, then select Move to from the drop-down menu.

4. A pop-up will appear. Select the folder that you want to move the mockup(s) into, then click Move. In the next pop-up, click Continue, then OK.

You can open the folder and find your mockup(s) inside.

If you select at the top of your folder, you can also do this by dragging and dropping your mockup(s) into the folders on the left.

Note: If you're logged in to Creative Hub using your personal account and you have Business Manager accounts, you'll see a Move to business option instead of Move to. It opens a drop-down menu listing all your projects in all your accounts. If you've just been added to a Business Manager account, you must first log in to it in Creative Hub before you can move your mockups into it.

Version control is important if several people are working on a Creative Hub mockup. Tools are available to track who changed what, when.

Find out if anyone changed your mockup

To find out if anyone has changed your mockup:

1. Go to Manage mockups.

2. Click on your project on the left to open it. You'll see your mockups listed and a Last changed column, giving the initials of the last person to change it (hover over them for the full name) and the date and time.

   You'll also see the Last changed column in Private; even though only you can edit these mockups.

3. Open your mockup. You'll see the same details at the top; when the mock up was last changed and the initials of the person who last changed it.

Now you know who last changed your mockup, version control will be easier.

Note: It's possible that another team member might change your mockup while you're working on it. If so, you will see this message when you try to save a mockup, warning you that someone else made a change:

To override their version, click Save Anyway.

To leave their version unedited, click Create a Copy to continue working in a copy of the mockup.

Always create a copy if in doubt. The changes can be merged later.

You can edit a Creative Hub project's icon or name, and add or remove collaborators, at any time. You can also delete projects.

Any admin can make these changes. You don't need to be the project owner.

Share, edit or delete a project

To share, edit or delete a project:

1. Go to Manage mockups.
2. Find your project listed on the left, then click by it.
3. Choose Copy from the drop-down menu to generate a link to share the project with a collaborator. They will need to be part of the project team to use the link.
4. Choose Edit from the drop-down menu to open a popup window.
   • You can change the Project icon or the Project name.
   • You can add people in Project team. Their names will appear in the list of collaborators below. If they are not in your Business Manager account, add them. To remove a collaborator, click Remove to the right of their name.
   • Click Copy link for a link to the project to send your collaborators. Remember that they need to be added to the project team to be able to access the project using the link.
   • If you choose to Delete Project, a message will appear to warn you that this is permanent. You will delete not only the project details, but all the mockups within. Only click Delete if you are certain.

5. Click Save.

   A pop-up will confirm that your project has been successfully edited.

6. Choose Delete from the drop-down menu to delete your project.

You have successfully managed your project.

When your Creative Hub mockup is ready, you can generate an import link that you can use to import it into Ads Manager.

This is much more efficient than recreating the design in Ads Manager from scratch. It also helps prevent mistakes, especially if several people are involved.

To create a mockup then generate an import link:

1. Go to Creative Hub. You may need to select the account you're working on.
2. Click then choose your format from the drop-down menu.
3. Design your ad, then click Save in the top right.
4. Click in the top right. A preview mockup screen will open.
5. On the left, tick the box next to Import into Ads Manager in the column on the left. The URL generated will not be password protected, so only do this if your company's privacy requirements permit it.
6. Success! A link will appear below. Click Copy URL to either use the link or to email/message it to the person buying the ad campaign for you.

To create an import link for a saved mockup:

1. Go to Creative Hub.
2. Click Manage mockups in the top-left. You may need to open the correct project to find your mockup.
3. Tick the box by your chosen mockup.
4. Click the Import button.
5. A pop-up box will appear. Tick the box if your company's privacy requirements permit it.
6. You can now click Copy URL to email/message it to the person buying the ad campaign for you, or Open in new tab to use the link.

To use the import link:

Learn how to Create a campaign in Ads Manager using an import link

To import a mockup into Ads Manager from Creative Hub, start by creating an import link. Learn how to create an import link to use to import your mockup into Ads Manager.

Here's how to use an import link:

1. Open the link. You'll see a mockup preview.

2. Click Import at the top. You may need to Select ad account first.

   Note: Depending on the speed of your connection and the size of the assets within your ad, this may take about 30 seconds.

3. Success! Click Open Ads Manager to open Ads Manager with the mockup pre-loaded (see the bottom of the pop-up), ready to be used in a new or existing campaign.

Notes:

• If you're using reach and frequency buying, set up your campaign and ad set first, then add the mockup from Creative Hub using these steps.
• If you want to find your Creative Hub mockup after importing it into Ads Manager, it's best to click the link and import the assets again.
• If the call-to-action button you've used in Creative Hub isn't available in the objective you've chosen, create the campaign without it initially. You may be able to choose from the available buttons later. Learn more

Go to Creative Hub

Noticed a mistake in your mockup after generating an import link?

Edit the mockup in Creative Hub and save it. When you refresh the import link, you'll see the updated version, ready to be imported.

If you already imported the mockup into Ads Manager, it must be imported again. Otherwise, these changes will not be reflected in the published ad. You will see this message at the top when you open the import link:

Please import this mockup again. It has been updated since it was last imported.

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Once you have created an import link for your ad, Ready to be imported will appear on it in Manage mockups in the Status column.

Follow the steps to create an import link as if you're doing it again, but this time untick the box in the pop-up. You'll notice that Ready to be imported disappears.

Clients and colleagues will still be able to open the URL, but it won't import the ad. They will see this error message:

If you see this error message, ask your team to re-enable importing by ticking the box.

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Guide to help you troubleshoot and solve issues that you may run into using Creative Hub:

Creating mockups

• I can't add a call-to-action button to my mockup: Not all formats offer call-to-action buttons. Learn more about which formats allow call-to-action buttons, and the options to choose from.
• I can't upload an image or video: Try our troubleshooting guide.
• I can't upload more than one image at a time: Images need to be added one by one. When an image has been added to your image library, it can be accessed again.
• I can't duplicate my mockup in a new format: You can't duplicate an ad from one format to another. If you want to use the same assets in a different format, click Create Mockup in the top-right. Choose a new format for your mockup and choose the same assets as the previous one from the image library.

Managing mockups

• I can't save my mockup: Before you can save, add all the mandatory information for each field.

• I can't find the mockup that I created: If you don't see your mockups below Manage mockups, try switching accounts. You may have created your mockups in another account.

  To switch accounts in Creative Hub, click in the top-right and choose the Business Manager account that you'd like to use to create mockups.

  If you're in the correct Business Manager account already, check to see if you're in the right ad account. Ad accounts are subcategories within a Business Manager account, for example you might have a Business Manager account for your marketing agency and ad accounts for all the clients you're working for. Learn more

  When you create a mockup, make sure that you are in the correct Business Manager account (and the correct ad account, if you have them). The mockup will be saved in this account and can't be moved between accounts.

Previewing mockups

• I can't see the preview: To preview on a mobile, you need to be logged in to your Facebook account and have the Facebook app, or logged in to your Instagram account and have the Instagram app. Learn how. Also, preview links expire after three months for security reasons.
• I can't stop my client from accessing the preview link that I sent: The preview link always shows the latest version of your mockup, so your client will be able to see updates that you make. If you'd like to stop your client from using the preview link, delete your mockup.

  If you don't want your client to see updates to the mockup that you're working on, duplicate the existing mockup and send a new link when it's ready to be previewed.
• My preview link shows my name instead of the agency or business name: You'll need to use an account in Business Manager with Creative Hub to share mockups using your business or agency name. Learn more about Business Manager and Creative Hub.

• I can't change my name: When you're logged in to Creative Hub using your personal Facebook login, your previews will list your name at the top. To change this so that your business name appears instead, log in using your Business Manager account. Learn how.

  To change the name that appears when you're using Creative Hub with your personal Facebook login, update your Facebook profile. Learn how

Import links

• I need to disable an import link I already sent: Follow the instructions here

Go to Creative Hub

To download your mockup as a PNG, follow these steps to Preview a Creative Hub mockup. On the preview page, click the Download PNG button on the left.

This only works for static formats, such as single image, slideshow and carousel – not videos.

Creative Hub mockups can also be imported into Ads Manager when you're ready to run your ads. Learn how

Go to Creative Hub