We've retired certain ad formats available for boosting as of 15 September 2017. This guide explains why and what has changed.

Why have some formats been retired?

Put simply, businesses should get the most value from their Facebook ads as possible. To help businesses select the most impactful advertising solutions, we've removed the ability to boost certain post types that have proven to generate less engagement and that aren't tied to advertiser objectives.

This change allows us to improve and expand our most effective ad products to help advertisers identify optimised solutions to reach their business goals.

Which formats have been retired?

• Boosting Apple Live Photos
• Boosting a share of products from shops
• Page sharing a shop, then boosting the story
• Boosting a check-in on a map, at a restaurant or in a city
• Boosting a share of a note
• Boosting a share of a poll
• Boosting place recommendations
• Boosting shares of cultural moments
• Boosting shares of comments
• Boosting a change of a profile picture
• Boosting a file upload or share
• Boosting a sporting event
• Boosting a video or image uploaded through the Facebook camera
• Boosting a post related to attending an event
• Boosting a share of a video playlist
• Boosting a status of watching a television show, film or other types of programming
• Sharing an already sponsored post that is an app posting to a Page's timeline, then boosting that story
• Boosting a political endorsement
• Boosting a post that contains an album or a multimedia story with one or more videos.
• Boosting photo albums

More help

• Learn more about what you can do if your boost is unavailable.
• Take a look at more Page post ideas that you can choose to boost.

* Nguồn: Facebook