Pre-filled fields and call-to-action buttons you can use for lead ads

30/11/2019

To make your lead ad instant forms easier to complete, you can add pre-filled fields to your instant form so that people don't need to manually add answers to your questions. You can also add call-to-action buttons to your instant form. Learn how below.

Pre-filled fields

Pre-filled fields make it easier to fill in lead ads instant forms because we'll automatically complete the selected fields with info from a person's Facebook profile.

Note:
  1. People can edit any pre-filled info except for their date of birth.
  2. If someone's information (e.g. email, phone) isn't already on their Facebook or Instagram profile, they'll be prompted to add the fields manually before submitting the instant form.
  3. If you're running your lead ads on Instagram, bear in mind that Instagram currently only supports pre-filled fields for the following: Email address, Full name, Phone number and Gender.

These are the available fields that can be marked as pre-fill while creating lead ads instant forms:

Contact fieldsDemographic questionsWork information
  • Email address (available for Instagram)
  • Full name (available for Instagram)
  • First name
  • Surname
  • Phone number (available for Instagram)
  • Street address
  • City
  • County/region
  • Country
  • Province
  • Postcode
  • Date of birth
  • Gender (available for Instagram
  • Marital status
  • Relationship status
  • Company name
  • Military status
  • Job title
  • Work phone number
  • Work email address

Call-to-action buttons

Call-to-action buttons are buttons that appear on your lead ads instant form that people can click on to take certain actions. There are six call-to-action buttons available for lead ads. These are:

  • Sign Up
  • Subscribe
  • Learn more
  • Apply Now
  • Get Quote
  • Download

Learn more about creating lead ads on Facebook.

* Nguồn: Facebook