The easiest way to optimise the quality of your video ad is to upload an HD video.

If you're exporting your video from editing software (for example Final Cut Pro, Avid or iMovie), we recommend these custom settings:

• H.264 video with AAC audio in MOV or MP4 format
• An aspect ratio no larger than 1280 px wide and divisible by 16 px. Learn more about video aspect ratios
• A frame rate at or below 30 fps
• Stereo audio with a sample rate of 44,100 Hz

Your software's guide should include information about exporting video with custom settings.

If you're looking for additional tips on creating high-quality video ads, take a look at these video ad best practices.

Targeting people on older phones or slower networks:

For people with older phones or slower connections, your video ads might not display well. Our detailed targeting options allow you to target people by their device and network connection.

Example: You might choose to show customers on older phones a slideshow or single image ad, only showing the video ad to customers on smartphones or in regions with greater connectivity.

Learn how detailed targeting works

Learn about the value of Facebook video ads

* Nguồn: Facebook