About call-to-action ads
Calls to action help drive people from Facebook to take actions that are important to your business. You can add a call-to-action button to your Page at no cost. Bear in mind that not everyone has this feature yet.
Learn how to add a call-to-action button to your Page.
Why promote a Call to Action?
People can interact with your Page through your page's call-to-action button. It can be customised to promote your Page's objectives, for example, by allowing visitors to book appointments or make purchases or by leading people to your website. Creating a call-to-action ad helps drive conversions that matter to your Page.
Features of a call to action
Here are some examples of calls to action that you can add to your Page or ad:
- Book services – Schedule appointments or take reservations through your Page.
- Get in touch – Receive messages from Page visitors through Facebook Messenger or have them get in touch via contact information you provide.
- Learn more – Send people to your business link or informational video.
- Make a purchase or donation – Drive people to your website's shop or donation page.
- Download an app or game – Provide a link to your app or game to encourage people to download.
Depending on which call to action you choose, promoting it can help further your business objectives. If your page is for a charity, you may be able to add a donate button.
* Nguồn: Facebook