Measure call-to-action ads

30/11/2019

When you promote your Page's call to action, you'll be able to see information on how your ad is doing. Depending on who you choose as your target audience, this will affect how many people are able to see your ad.


Metrics that matter for your call-to-action ad:

  • The number of clicks that your call-to-action button received
  • The total number of people your ad reached

Managing your ad's budget:

The cost to promote your call to action depends on several factors, including the audience you choose and the budget and schedule you set. You can assign your ad a daily budget, which is the total amount you'll spend per day. Your ad can run continuously or until a set date.


Viewing your call-to-action ad insights:

  1. Go to your Page.
  2. Click the Promotions tab and then select All ads.
  3. Find your ad and click View results.
  4. Note: Depending on the call-to-action button you select for your page, this determines the title of your ad. For example, if your call-to-action button is "Send Message", your call-to-action ad will be referred to as "Send Message Promotion".
This section will allow you to see how many people clicked your call-to-action ad and the total reach of your ad. You can also view any actions that people took as a result of your ad.

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* Nguồn: Facebook